Entrepreneurship Module BMS508: Starting a Bakery Business

Entrepreneurship Module
BMS508

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Determining the business idea and overview...............................................................................3
Objectives of the business............................................................................................................3
Market Analysis ..........................................................................................................................3
Operational plan for the business ................................................................................................4
Market strategies..........................................................................................................................4
Financial allocation......................................................................................................................5
Revenue model.............................................................................................................................5
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Entrepreneurship refers to the start up of new business. It has been considered as broad concept
as starting new business leads to focus on many elements (Aaker and Moorman, 2017). A proper
stages of business development has to be taken. So, the process of entrepreneurship can provide
the positive outcomes. This report will illustrate the new business idea and along with this it also
highlights the major elements that are important in the start up of the new business.
MAIN BODY
Determining the business idea and overview
The business idea that has been chosen is opening up a bakery. The name that has been decided
for the bakery is “Cookies world” This is the best start up idea as it requires the low investment
and leads to provide the profit. The products that will be produced are the food items such as,
cookies, cakes, pastries and biscuits. It has been found from various research that the customers
are fond of trying different flavours in relation of the baked items (De Pelsmacker, Van Tilburg
and Holthof, 2018). Therefore, the products that has been made in the bakery will provide the
assurance in relation of providing the baked items in different flavour.
Objectives of the business
The objectives of the business has been considered as the final goal that has been determined
within the business. Without objectives the business cannot get successful. Here are the major
objective of the Cookies world:
Full-filling the customer satisfaction- This is the main aim of the chosen business. The
customer will gain the different and unique experience after eating the food. Customers want
quality food in affordable price. The business will assure this.
Maintaining the food safety standard- It is important for the food organizations that they have
to follow the set standard of the food safety. As the hygiene plays the important role in the
adding effectiveness in the health (Fabozzi and Fabozzi, 2021). This is the objective of the
business that by following the food safety standard the business will ensure the health to the
customers.
Market Analysis
The market Analysis determine the needs and wants of the customers. It has been found from
various studies that taste of the customers changes rapidly for the bakery items. The customers
have a desire to try new flavours. Therefore, the cookies world will provide the different flavours