Importance of Social Media in Business Communication: Strategies for Optimum Utilization

This report outlines the importance of social media in business communication and strategies for optimum utilization. It analyzes different social media platforms and provides recommendations for Amazon. The report focuses on the efficiency and effectiveness of communication channels and the growth and evolution of social media platforms. It provides strategies for optimum utilization of social media platforms and concludes with recommendations for Amazon. The report is relevant to the subject of Business Communication.

Running Head: Business Communication
Business Communication
Report Outline

Business Communication-Report Outline P a g e | 1
Table of Content
Introduction....................................................................................................................................................................... 2
Body of the Report.......................................................................................................................................................... 3
Importance of business communication................................................................................................................ 3
Growth and evolution of the social media platforms........................................................................................3
Analysis of different social media platforms........................................................................................................ 3
Strategies for optimum utilization of the Social media platforms...............................................................4
Conclusions........................................................................................................................................................................ 4
Recommendation............................................................................................................................................................. 5
Reference............................................................................................................................................................................ 6

Business Communication-Report Outline P a g e | 2
Introduction
Business communication in the present organizational day is significantly
important and plays a pivotal role in the achievement of organizational goals and to
ensure openness in communication(Brannen, Piekkari & Tietza, 2017). Over the last
decade, Internet and Social media has played an important role in transforming the
business organization from using traditional modes of communication to
technologically advanced solution based on Social media and Internet(Crane & Matten,
2016).
The background of the issue here is to improve the effectiveness and efficiency of
business communication using social media as the tool of communication. The growth
in social media platforms and the increasing functionalities calls for integration of social
media in business communication strategy.
The report topic here can thus be understood as evaluating the use and
importance of technology in presenting business communication, preferably social
media channels.
The audience for the report is the relevant stakeholders of Amazon, which is the
selected organization for the report. The report will be read by the top management and
the change agents who will impose new change in the business communication
channels.
Amazon is the largest e-commerce company which was founded in the year 1994
by the present CEO and visionary Jeff Bezos. The company which started its journey as
an online book e-tailer, soon graduated and moved to offering anything to everything.
The company which has presence in 16 countries, ships products across 165 countries,
and the company earned revenue of over US $ 135 billion in the year 2016. Jeff Bezos
vision for Amazon is to become the most customer centric company in the world.
Innovation and sustainability are the two driving factors of growth at the world largest
behemoth in e-commerce(Mishra & Kotkar, 2015).

Business Communication-Report Outline P a g e | 3
Looking at the option available to implement in a communication strategy, the
use of social media as a communication tool is the best strategy keeping in mind the
growth and proliferation of the social media platforms such as Facebook, Instagram,
Linked-In and Snapchat.
Body of the Report
This section of the report outline will focus on various strategies to be used in
implementing a social media communication strategy in the business organization. The
strategies will be a result of academic articles, media sites, YouTube, magazines,
websites and academic journals. The report will do an in-depth analysis of the channels
and their intended use to the business organization.
The section of the report will be as follows:
Importance of business communication
This section will focus on the importance of business communication in the
present day business organization. It is a known fact that communication is the life and
blood of the organization and it makes sense to focus on the efficiency and effectiveness
of the communication channels. The word is slowly and steadily moving to the
contemporary tool of communication such as social media, to better engage with the
employees in the organization(Mishra, Boynton & Mishra, 2014).
Growth and evolution of the social media platforms
This section will focus on the development of proliferation of the digital and
social media communication channels in the business organization. There are no two
doubts that businesses these days are focussed more on engagement and conversation
with their employees, thus social media platforms play a pivotal role in providing the
above mentioned functionalities to the business organization.

Business Communication-Report Outline P a g e | 4
Analysis of different social media platforms
Technology has played an important role in transforming the business
communication; the maximum impact of the same is felt on the evolution and growth of
such platforms. The section here will focus on analysing platforms of social media such
as Facebook, Instagram, Linked-In and Twitter. The section in depth will analyse how
each of these platforms can be utilized at their optimum best to leverage these
platforms. For instance, Facebook which is the largest social media platform can be used
to communicate immediate information or to reward and recognize an employee on the
social media platform. Instagram can also be used for social recognition, reward and
engagement to the employees. Twitter to be used to convey company wide information
direct from the leadership, while Linked in as the platform can be used to build
engagement and conversation in a professional manner on the largest Professional
network in the world.
Strategies for optimum utilization of the Social media platforms
This section will focus here on creating strategies for optimum utilization of the
social media platforms. The important part here is to create and formulate strategies
akin to the social media platform, which are not generic in nature.
Conclusions
The conclusion section plays an important part in the report, as it entails all the
points pertaining to business communication and the synergies which can be created in
the business organization using the social media platforms. This section will answer
question like, what role business communication plays in the business environment,
usage and evolution of social media platforms and the roles they play in business
communication. The section will also shed light on the specific communication strategy
which will help Amazon to create and transform its communication strategy and
increase the effectiveness and efficiency of the same. The conclusion will thus answer
the entire question within the purview of business communication, growth of social
media platforms as communication tool and the strategies which can be deployed by
Amazon to create a resolute communication strategy.

Business Communication-Report Outline P a g e | 5
Recommendation
As the name suggest, recommendation for an organization can be treated as
advice for their sustained development, learning and growth. The set of
recommendation will help Amazon to identify lacunae in its communication strategy,
and how the use of social media can create a paradigm shift in its communication
effectiveness. The recommendation will solve the problem of effective usage of social
media platforms as communication channel, it will also provide recommendation on
which social media platform will be more significant to the organization, and lastly how
the new communication strategy has to be implemented in the organization.

Business Communication-Report Outline P a g e | 6
Reference
Brannen, M. Y., Piekkari, R., & Tietze, S. (2017). The multifaceted role of language in
international business: Unpacking the forms, functions and features of a critical
challenge to MNC theory and performance. In Language in International
Business (pp. 139-162). Palgrave Macmillan, Cham.
Crane, A., & Matten, D. (2016). Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Mishra, K., Boynton, L., & Mishra, A. (2014). Driving employee engagement: The
expanded role of internal communications. International Journal of Business
Communication, 51(2), 183-202.
Mishra, S. V., & Kotkar, S. N. (2015). A Study on Current Status of E-Commerce in India:
A Comparative Analysis of Flipkart and Amazon. International Journal of Advance
Research in Computer Science and Management Studies, ISSN, 2327782.