Using Social Media for Business Growth: A Plan for Braithwaite Finance Ltd

Running head: THINK BIG
Think Big
Name of the Student
Name of the University
Author Note

1THINK BIG
Introduction
This portfolio will look to discover the ways of how the Braithwaite Finance Ltd will
look to grow their business through the use of the social media. The social media marketing is
considered to be one of the most important tools for the expansion of the business. The main
ways will be discussed in this outline or plan (Chaffey & Ellis-Chadwick, 2016).
The use of social media
As a part of the digital marketing, Braithwaite Finance Ltd will look to address the
situations in the best ways so they can inform their customers about their business plans and the
upcoming offers in the best modes (Ryan, 2016). They will have to open an official website
where they will demonstrate all the plans they will undertake to influence the customers. The
relationship manager of the company must have a good idea about the use of the social media
platforms (Armstrong et al., 2015). He must develop the proper ideas by which they will be able
to develop a good relationship with the customers. The customers generally wait for the best
offers in the equity shares that they could get from the company. The advertising through the
social media channels would be much effective if they are able to communicate individually with
the customers (Tiago & Veríssimo, 2014).
The relationship manager of the company Braithwaite Finance Ltd should look to open a
Facebook page so they could get in touch with the clients (Tuten & Solomon, 2017). They must
invite the shareholders and other stakeholders to like the page so they can get the important
updates whenever applicable (Erdoğmuş & Cicek, 2012). The managers should be able to utilize
their personal networks in support of the organizations. Thus they could be able to gain more
customers in their favor. They can also opt to be present in Twitter where the relationship