Social Media Marketing

Running head: SOCIAL MEDIA MARKETING
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Social media marketing
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Part 1
Free tool for social media metric: HowSociable
The best feature of the metric is the capability to see and glance how customers are engaging in
social media tools. The visual interface for the free version demonstrates across 12 places,
including YouTube, Tumblr, Reddit, Blogger, Goggle+, LinkedIn and Foursquare (Tsimonis &
Dimitriadis, 2014). One is given a score centered on numerous metrics and can check out
competitors also. Therefore, if one requires a big-picture scorecard, look no further than
HowSociable. HowSociable's technique to social monitoring is a bit different as it breaks down
various social media platforms, permitting one to see which social media platforms work best
and which ones need further development (Armstrong, Kotler, Buchwitz, Trifts & Gaudet,
2015).
According to the above, social media marketing approaches used by McDonald's (Twitter,
Facebook, LinkedIn, and YouTube), it can be seen that the company enjoys high magnitudes of
twitter engagement with the users. LinkedIn platforms show the least customer engagement.
According to the Facebook post, McDonald utilizes superstar to entice purchasers' attention and
applies an exceptional old-fashioned style to offer sparkle and quality to brand supporters. At the

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same time, adding an authorized website of the product is also expedient for customers to
comprehend the specific brand philosophy and more produce quality.
Users have a voice and more probably than not, they are attempting to communicate through the
social media. Handling all the person messages over the social channels is a multifaceted task
that often needs assistance from social media monitoring tools. By using social media monitoring
tools, the business will better monitor customer messages and listen queries that brand needs to
reflects and draw analysis. Another benefit is the ability to organise campaigns; it means one is
able to react or involve customer in a timely manner. Social media tools help the business to
prioritize customer care which then builds the user’s experiences. Also, the business is able to
understand what is working and not working for competitors. Finally, the business is able
capture back the lost customers through social media tools.
Recommendation
It is recommended that McDonald use celebrities in their social media marketing which creates
more user engagement. However, the quality of the products offered by the company is good
enough to have the trust of users and satisfy the users. It is worth noting that not all the products
can get good feedbacks. However, the company should be prepared to respond to their
customer’s voice and then try as much as possible to improve on their brand shortcoming. It is
the most important thing that the company can do. The company should not only utilize the
celebrity in the promotion but also add more aspects of a short video on Facebook. The
advertisement should be more colorful so that the user can comprehend the product's task and
quality through the video. Additionally, in the marketing concept, the brand should add the

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personal feeling and concise brief of the brand culture of the post so that it can be quickly
accepted by brand followers (Hennig-Thurau, Hofacker & Bloching, 2013).
Part 2
Tommy Hilfiger is one of the brands that use social media for the benefits of its customer. As far
as the marketing concepts are concerned, product promotions are nothing more than utilizing
market research and advertising to actively capture whether the users are interested in or even
released the product. According to the Facebook post, Tommy Hilfiger post uses celebrities to
entice user’s focus and employs a distinctive retro fashion to offer fashion and freshness to
product followers. Also, adding the official website of the company is also efficient for users to
comprehend the comprehensive details of brand cultures and more brand design. User’s voices
are a deliberation of comment and opinions they have about the post, product or brand. Negative
comments can be considered as brand image killer while positive comments show the customers
endorsements of the posts (Vinerean, Cetina, Dumitrescu & Tichindelean, 2013).
Reacting to a contrary opinion fast is a solution to save the brand's image (KYLE R, 2018).
Additionally, the brand officials can also know that the brand faults from the negative sentiment,
to advance into a routine, to have more consumer's loyalty and trusts. But, due to the quick
spread of social media, several prospective users will be influenced by the negative
commentaries (Afshardost, Farahmandian, & SaqiqEshaghi, 2013).
Thus, social media marketing has benefits and drawbacks. If the products fail to realize the
user’s requirement, the probabilities of negative criticisms will upsurge, which may hurt the