Role of Social Media and Data in Business: A Case Study of Wesfarmers Limited

This presentation discusses the impact of social media and data on business with a case study of Wesfarmers Limited. It covers the benefits of social media, the use of data in decision making, and revenue growth over the years.

Name of the course-
Assignment number and description-
Name and student number-
Name of the organisation- Wesfarmers Limited

Introduction
• Discussion of the role of social media on business
• Consumer inflicted by the social media
• Impact of data on business
• Data used by Wesfarmers in showing revenue generated

Social media and business
• Problem with the traditional marketing such as billboards, print
advertisements and newsletters relates to customer reach and cost
• The use of the social media in business is evident with Facebook, Instagram
and Pinterest
• Social media has improved customer reach and cost
• Facebook has improved direct communication with the customers
• Instagram has allowed the business to use intuitive visual platform to
advertise
• Pinterest allows the user to search for the relevant product using keywords

Data and business
• Data is essential for a business to predict the quickly changing demand for
the consumers
• Data is needed to compete in the global market
• Responding to numerous decisions for using the data in an efficient manner
• The benefit in the decision making often seen to be identified with the
remote accessibility of data related to sales

Data and business
2010 2011 2012 2013 2014 2015 2016 2017
0
10000
20000
30000
40000
50000
60000
70000
80000
51827
54875
58080598326018162447
65981
68444
Revenue ($m) from 2010 to 2017
Revenue ($m)
Linear (Revenue ($m))
Years
Revenue

Summary Slide
 The most noted benefits of the social media to the business includes brand awareness, humanize the
brand, establishing the brand and monitoring of the website traffic
 The use of data is seen with the use of the bar graph which is conducive in depicting the linear growth
of the company
 The primary benefit of the data in business is evident in making complex decisions
 http://www.wesfarmers.com.au/who-we-are/who-we-are

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• Wesfarmers.com.au. (2018). [online] Available at: https://www.wesfarmers.com.au/docs/default-source/reports/2015-annual-report.pdf?sfvrsn=4 [Accessed 10 Aug. 2018].
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