This presentation discusses the importance of digital marketing and social media marketing in business, with a focus on Tesco. It covers the analysis of digital marketing, review of social media marketing, benefits of SMM for a communication strategy, and the marketing mix. The presentation concludes with the importance of implementing effective communication strategies to achieve competitive advantage in the market.

Learn about the significance of digital and social media marketing for businesses, using Tesco as a case study.

Importance of Digital Marketing and Social Media Marketing in Business

This presentation focuses on the effectiveness of digital marketing and communication strategy. It covers examples of digital marketing on Twitter and Instagram, promotion of enterprise and marketing mix, and the importance of ranking in digital marketing.

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This report explores the differences between traditional and digital marketing, focusing on customer touchpoints and the use of data analytics. The case study examines how Netflix utilizes digital marketing strategies to improve performance and customer experience.

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This document provides an overview of Tesco's marketing strategy and its impact on firm growth. It discusses the four elements of the marketing mix: product, price, place, and promotion. The document also explores Tesco's promotion strategy, including its use of multiple channels such as social media, TV, magazines, and radio. Additionally, it highlights the digital marketing tools used by the company and its collaborations with influencers and celebrities for product promotion. The document concludes with a discussion on Tesco's efforts to address criticism and control its promotion strategy effectively.

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This document provides an overview of digital marketing, focusing on two examples: social media marketing and content marketing. It discusses the benefits and importance of these methods to certain strategies, including communication strategies and promotional aspects. The document also explores how these methods are used by the company Tesco.

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This presentation discusses the use of digital marketing in a specific communications strategy. It reviews examples from Apple and Tesco and explains how they contribute to the promotional aspect of the marketing mix. The effectiveness of the examples is ranked using social media measures. The presentation also defines digital marketing strategy and digital communication strategy.

Importance of Digital Marketing and Social Media Marketing in Business

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