The Impact of Social Media on the Business Operations of Amazon

Running head: INTERPERSONAL AND E-COMMUNICATION
INTERPERSONAL AND E-COMMUNICATION
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INTERPERSONAL AND E-COMMUNICATION
There is an enduring rise in social networking along with the impact of social media that
infiltrates into every form of business. Social media are often implemented as a source of
information and knowledge distribution that alters the perceptions and opinions of people. The
concept of social media is regarded as a world phenomenon that has been utilized by over
milliard people and further provides an interface for communication with individuals, business
and communication whereby people further develop, create, distribute and further exchange
relevant data and ideas (Schermerhorn et al. 2014). Social media being a form of e-
communication such as websites related to social networking as well as micro blogging has
enabled users to create online communities to distribute information, ideas and develop
interpersonal communication. The vitality of interpersonal communication is not restricted to
interpersonal associations but rather it holds immense significance in business domains.
Organizations who intend to establish connection with stakeholders and customers must have
relevant insights into the ways the factors related to interpersonal psychology while social media
usage might wield influence on their client associations (Drucker 2017). The thesis statement of
this essay is “influence of social media on the business operations of Amazon”. The aim of this
paper is to shed light on the social media influence on contemporary business communication
and the way these transformations have affected the operations of modern business processes. In
addition to this, the essay will further evaluate the evolution of business communication over
past 20 years and the identification of social media usage on core business organization such as
‘Amazon’.
The world of business has undergone a massive refurbishment over the past two decades.
The ways in which business market to consumers and further involve in business transactions has
developed a new and improved life of its own (Rosemann and vom Brocke 2015). The general

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prevalence public usage of the Internet twenty years before was at its initial stage. Gradually,
organizations namely Amazon, Google emerged as primary centres of contemporary commerce
in the digital realm. Processes like search engine optimization, social networking sites, social
bookmarking along with other forms of digital interchange generation have evolved (Schivinski
and Dabrowski 2016). Such processes have great existence in today’s date as a core basis of
operation in an enduring endeavour in order to rise the digital based sales degree. Digital
communication has transformed business in the development of making increased business profit
with to acquire higher rate of customers and improve the quality of product and services (Aral,
Dellarocas and Godes 2013). Internet considered as the driving factor behind recent globalization
facilitates in eradicating physical borders trouble that further distance inherently provides, thus
Internet has paved the way to create an international marketplace along with further necessity of
reasonable and effective way of communication. Social media being the future of technology for
over a decade or two is currently regarded as the technology of the present (Agnihotri et al.
2016). Social media has been expanding in its propensity further enabling organizations to have
accessibility to consumers and stakeholders when companies are face risks and challenges or
other vulnerable positions (Tuten and Solomon 2017). The implementation of social media has
been regarded as a business method to develop associations and validate established relationships
that will bring success to business. Internet not only exterminates the link of geographical
boundaries, one notable digital service, which is the cloud technology, alleviate business to
enhance employee proficiency and creativity whilst facilitating the competence to sustain regular
operations that would have demanded physical presence. The later phase of 1990 gave rise to the
first series of smart phone such as Nokia 9000 communicator (Hajli 2014). Smart phone along
with application driven commerce has become an essential factor of contemporary business

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communication. Starting from apps that exhibit company products to several applications that
offer broad range of payment methods, customers, stakeholders and business owners alike are
practically incompetent to function without smart phones and social media and other digital
media (Hennig-Thurau, Hofacker and Bloching 2013). Thus, the immense influence of
technology or modern innovation on business is unavoidable. Significant changes have occurred
within the domain of modern business in the past two decades because of the occurrence of
recent innovation.
It must is important to note that though social media, smart phones, Internet and other
form of digital communication mediums have facilitated business enterprises to engage their
consumers and acquire effective business achievements, yet contemporary businesses experience
several risks and challenges while establishing proper communicative platform with consumers,
stakeholders and employees (Scott 2015). Ineffective, confusing communication processes in
business result in creating several issues that further affect relationships, employee engagement,
business productivity and morale within the organizations Rosemann and vom Brocke 2015).
One of the greatest challenges businesses of 21st century are experiencing is the practice of ethics
and principles (Aral, Dellarocas and Godes 2013). Ethics is considered as the fundamental code
of conduct that organizations implement in order to evaluate their operations. Before the
initialization of business, organizations can experience issues related to the business’s ethics and
morals as they are considered as the fundamental founders envisaged in business (Ives, Palese
and Rodriguez 2016). Organizations must employ effective sharing of similar business
ideologies, values, morals and ethics. Businesses with conflicting and varied principles face
crucial time securing investments or further achieving goals through its process. One of the
renowned Uber technologies has been recently in news related to several sexual harassment and