Impact of User Generated Contents from Social Media on Consumer Buying Behavior

Impact of User Generated Contents from Social Media on
Consumer Buying Behavior
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Table of Contents
Research Process.............................................................................................................................3
Research Plan...................................................................................................................................5
Data Analysis and Interpretation.....................................................................................................6
Background..................................................................................................................................7
Questionnaires.............................................................................................................................8
References......................................................................................................................................13
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Research Process
Figure 1: Research Process
(Source: Taylor et al. 2017)
The research process constitutes of the framework that is used as guidance for the execution of the
research study through different prominent processes. The major steps of the research process include the
identification of the research topic. This is the very base upon which the research has already been
chosen. In this context, the topic of this research study is that of the impact of the social media on the
Consumer buying behaviour.
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After the identification of the research topic, a detailed research on the already available information,
conceits and data are studies that are referred for further discussion and putting stress on the research
topic. This particular process is referred to as the literature review. A thorough study on the on the
literature that are already based is highly crucial in the creation of the base of the study. Already
developed ideas provide the insight of the already known information regarding the topic upon which the
further current study is conducted that is the present which includes yielding further data and information.
This is how, the next step of the research process begins (Taylor et al. 2017). This includes the collection
of through any one of the type like qualitative or quantitative or mixed. The technique of the data
collection solely depends on the choice of the source of the data collections that may be primary or
secondary. After the collection of the huge of volume of the data, the data are recorded in different
methods which are further segregated and analysed in order to get new results. Thus, commenced ed yet
another step that is the data analysis. After the interpretation of the data, the results are available that
requires alignment with the objectives of the research study (Bourner and Greener, 2016). This is where
the review of the results are carried out in order to get a clear view of the understanding the results in
relation to the topic. This is how, the last step of the data research process that is conclusion is drain upon
the topic and the research problem for the particular research study has been conducted.
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