This assignment examines Starbucks' utilization of social media marketing. It requires an in-depth analysis of their strategies across various platforms, evaluating their effectiveness in engaging customers and driving business results. The research involves gathering data on Starbucks' social media presence, analyzing customer interactions, and identifying key trends and insights. The final report should present a comprehensive overview of Starbucks' social media strategy, outlining its strengths, weaknesses, and potential areas for improvement.