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HI6008: Assignment On Business Research Project

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Holmes Institute Sydney

   

HI6008 Business Research (HI6008)

   

Added on  2020-03-04

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The following text is based on the research done on cafes' social media channels, used in their marketing purpose, and what are the advantage and disadvantages that they had to face. The objective of this research is to find out a lot of metrics by which we can effectively leverage the market. The chosen organization is Starbucks Cafe and how effective these social channels are in receiving the good outcome that they get from societal review and feedback.

HI6008: Assignment On Business Research Project

   

Holmes Institute Sydney

   

HI6008 Business Research (HI6008)

   Added on 2020-03-04

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Running head: SOCIAL MEDIA IN PROMOTIONAL ACTIVITY OF STARBUCKSSocial Media in promotional activity of StarbucksName of the studentName of the UniversityAuthor Note
HI6008: Assignment On Business Research Project_1
2AppendixSOCIAL MEDIA IN PROMOTIONAL ACTIVITY OF STARBUCKSExecutive summaryThe following text is based on the research done on cafes social channels, used in theirmarketing purpose and what are the advantage and disadvantages that they had to face. Based onthe research done in the business, there are also some arguments on the effectiveness of thebusiness’s promotion strategy. Further, there is the objective and scope stated for further researchand strategy area to explore on.
HI6008: Assignment On Business Research Project_2
3AppendixSOCIAL MEDIA IN PROMOTIONAL ACTIVITY OF STARBUCKSTable of Contents1.0 Introduction................................................................................................................................42.0 Objective of the research paper.................................................................................................43.0 Scope of the research topic........................................................................................................54.0 Literature Review......................................................................................................................65.0 Conclusion...............................................................................................................................13References......................................................................................................................................14Appendix........................................................................................................................................17
HI6008: Assignment On Business Research Project_3
4AppendixSOCIAL MEDIA IN PROMOTIONAL ACTIVITY OF STARBUCKS1.0 IntroductionThe chosen organisation is Starbucks Cafe and how effective these social channels are inreceiving the good outcome that they get from societal review and feedback. This chapteranalyses the social network of Starbucks cafes and how they use it according to their advantage.The Number of Facebook, Instagram, Pinterest, Youtube, Twitter, Sound cloud followers isevidence to "how they are doing it right". Starbucks has many product offerings baristas. Theliterature review below argues about their social networking plans. There are many advantageand disadvantage of using social media to promote or for any communicative purpose. Theinteraction among the business and the customer s crucial for a business and that what is backedup by this media (Kaplan, and Haenlein 2010). They have made the coffee a socialising tool forpeople visiting their outlets and then providing WiFi is a cherry on top for people who arewilling to spend time during the coffee break. Company's social channels are exquisite and havecertain touch, look, feel, a tone is evident in their physical and online presence. Their increasedsales and traffic in online websites and improved ranking on the search engines are evident totheir harnessed opportunity from social websites (De Vries, Gensler and Leeflang 2012).According to their industry market research report, the social media outlook is enhanced by theirfeedback management and customer relationship management done through media channels.2.0 Objective of the research paperTo analyse the effectiveness of the usage of social media on the revenue of the company The project objective is to explore on the rate of social media usage in the cafe industryfor comparison with Starbucks.
HI6008: Assignment On Business Research Project_4

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