Understanding Customers and the Role of Social Media Influencers in the Tourism Industry

Understanding
Customers

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK ..............................................................................................................................................1
CONCLUSION................................................................................................................................4
References:.......................................................................................................................................5

INTRODUCTION
The influence marketing is considered a a form of the social media marketing in which
reputed brands and other business organisation seek help of the social media influencer as the
influencer have a large number of the followers. If the influencer will promote the company's
product then a large number of the audience will become aware about the company's product and
purchase it. In 21st century, social media influencers (AlRabiah and et. al., 2022). It will be
helpful for the company in increasing their profitability and gaining attention of the more
customers. In relation to the travel and tourism sector, mostly restaurants and hotel promote their
services through the social media influencers or food bloggers. They also get a payment for
doing this and free membership for the hotels or restaurants. This essay will be based on the
different social media influencers and their examine on the product selection & brand. Along
with this, it will also discuss future of the influencers.
TASK
Tourism sector mainly include the businesses that offer accommodation services, travel
agency, food services and others. In this industry main customers are those individuals who likes
to travel at different places. Therefore social media marketing is considered as most beneficial
tool to gain the customer's attention towards a particulars destination or restaurants (Angaramo
Corvalán and Pérez-Torres, 2021). In relation to the tourism industry, organisations ask bloggers
to promote their hotels or destination so that a huge number of the followers visit to their hotels.
Such kind of the marketing techniques attract mainly the young generation to visit any restaurant
or hotel. So basically, it has been analysed that social media influencer gets an invitation from
the organisation so that they visit there and make blog on their hotels. In blogs influencers
highlight their experiences related to any specific destination or events. After this, they suggest
top their followers to enjoy experience same things. Thus it has been identified that mostly social
media influencers are role model for many followers. Sometimes, these influence give an
opportunity to their followers in which if followers use their suggested products then they can
meet their favourite bloggers by visiting on their sites. Therefore, a strong wish to meet with the
ideal or celebrity, followers visit their site and use their suggested product so that they can enjoy
their meeting with their ideals. Thus, it show that how companies increase their sales and
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