The Importance of Social Media in Business Growth

Social media

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Explain the importance of social media......................................................................................1
How social media is developed...................................................................................................2
A detail description of social media and its use..........................................................................2
Explain various social media platform........................................................................................3
Analyse what kind of businesses use social media.....................................................................3
Explain how business use social media and is social media is effective tool or not...................4
Discuss the nature of the relationship between digital technology and both old and new
emerging theories on business management structure................................................................4
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Social media play an vital role in connecting people and developing relationships, it helps
to increase network form various sectors. It provide great opportunity to establish customer
service by gathering input, and answering all the questions (Art, 2018). Social media helps
business to enhance their sell and increase the level of customer base in order to gain effective
profitability in the business. Use of social media has become necessary for the people to stay
connected with the world. Its a valuable tool that assist to share, create, and spread information.
This report is based on Sainsbury's, company is second largest chain of supermarket in the
United Kingdom. Organisation was founded in 1869 by John James Sainsbury. This report
include information about importance of social media in daily life, how social media was
develop, also detail description of social media and its use in business. Also this include various
technological platform use in the social media, and hoe business use social media for better
growth and development. Further it include how business use various social media tools to make
effective impact on the growth.
MAIN BODY
Explain the importance of social media.
Social media has become most influential and important that is use for the social
networking and also its helps to provide effective advertising of brand and product and
services(Dollarhide, 2019). Below are various importance of social media:
Connect with the audience: Effective promotion techniques helps the business to stay
connected with the audience and increase the level of sales of product and services (Hjorth, and
Hinton, 2019). Effective connection with the people increase the level of sale and enhance the
level of profitability in the market. Most of the people use social media to stay updated about the
new product and services in the market.
Build wide network: Social media helps business to increase the level of wide
networking in the market. It enhance the level of effectiveness and growth so that business can
gain better proficiency and profit in the market. Also it helps people to make connections with
people around the world and increase the network and connection. It improve the level of
efficiency of the business so that business can achieve high growth and effective level of
profitability.
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