Importance of social media as a marketing tool in business performance: A study on Sainsbury

Research proposal

Table of Contents
Research Questions................................................................................................................2
Introduction............................................................................................................................2
Literature review....................................................................................................................2
Rationale................................................................................................................................4
Aim and Objectives................................................................................................................4
Research design......................................................................................................................4
Timescale...............................................................................................................................4
REFERENCES...........................................................................................................................5

Title: “Importance of social media as a marketing tool in business performance: A study on
Sainsbury”
Research Questions
 What is the importance of using social media as a marketing tool in business?
Introduction
In the era of digitalization, every company wants to stay ahead in the competitive by
offering range of new product and services. In the same way, current study is also provide a
way through company will be stay top in competition by offering the range of innovative
product to their customers i.e. social media. The current study will help to generate the
importance of using social media within a business so that range of new customers will be
attracted. Hence, the current proposal will assist to determine the significance of using social
media in order to draw attention of company which in turn leads to improve the financial
performance.
The chosen firm for this report is Sainsbury which is a top international firm in UK
which provide range of product and keep focusing upon innovative service as well. Thus, to
let customers know about the different product, there is a need to use best marketing tool
which in turn leads to grab attention of many users. That is why, through the study, scholar
will uses range of collection sources in order to conduct the entire research in more precise
manner.
Literature review
Through literature review, scholar collect the information by secondary sources i.e.
relevant books, articles and magazine in order to meet the define aim. In the current section,
researcher designed theme on the basis of research objectives so that it will help to answer
research questions and also perform the research in better manner.
Theme 1: Concept of social media
In accordance with Tuten and Solomon (2017) social media is a computer based
technology which is used by the company in order to sharing ideas, thoughts and information
which is based upon virtual network. Thus, in business perspective, it is a platform where
range of customers connect with each other in order to build brand image and increase sales.
Thus, it can be stated that it is a tool which is used to promote the company’s product to
range of people. For example, Sainsbury uses this method in order to let innovative product