The Impact of Social Media on Knowledge Management and Organizational Performance

This collection of articles explores the impact of social media on knowledge management and organizational performance. It covers topics such as the role of social media in corporate social responsibility, employee creativity, and internal communication. The research methodologies used include both qualitative and quantitative methods, such as interviews and surveys.

Running head: STRATEGIC MANAGEMENT
Strategic Management
Name of the Student
Name of the University
Author note

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Leonardi, P. M. (2017). The social media revolution: Sharing and learning in the age
of leaky knowledge. Information and Organization, 27(1), 47-59.
The respective article helps in analyzing that the social media is essential in the different
organizations for sharing of knowledge along with involvement of the information which is
essential for the overall success of the firm in a positive manner. This can be analyzed that social
media is useful for sharing of knowledge along with others retrieving knowledge which is
leaking from the social media.
Over the last few years, this has been noticed that the different organizations have tried in
adopting the different kinds of computer mediated kind of technologies as this helped in making
the process of knowledge easier in nature and gain more competitive advantage. The
methodologies which have been used in this respective article is both qualitative and quantitative
in nature wherein this has been noticed that interview were conducted among the officials of the
different financial service provider companies and helped in analyzing their views on the usage
of social media for managing the activities at workplace.
Stohl, C., Etter, M., Banghart, S., & Woo, D. (2017). Social media policies:
Implications for contemporary notions of corporate social responsibility. Journal of Business
Ethics, 142(3), 413-436
This article helped in identifying along with analyzing the usage of social media among
the different organizations and employees working in the organization. The different policies
related to social media have been taken into consideration which provided a brief overview on
the heightened focus on the corporate social responsibility. The digital communication is one of

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the most essential aspects which have been taken into consideration and this makes in
completing the different tasks in a much easier manner.
The research methodologies which have been selected in this respective article is relating
to the qualitative and quantitative methods in nature through which the interviews were
conducted among the different managers along with employees working in the organization. It
was found that the there are few organizations which are not able to use the social media for the
conducting of different CSR related activities and this affects the overall effectiveness of firms.
Sigala, M., & Chalkiti, K. (2015). Knowledge management, social media and employee
creativity. International Journal of Hospitality Management, 45, 44-58.
The respective article helps in analyzing the appropriate relationship between the usages
of the social media along with the analysis of the creativity of the employees effectively. With
the adoption of the approach of knowledge management, this helped in analyzing the overall
influence of the different social networks and interactions based on creativity of the individuals.
With the implementation of knowledge management, this can be seen that this helps in enriching
the creative and cognitive processes of the employees while performing the different activities.
With the usage of social media networks, this help in co-creating the different
information which is essential for boosting the morale of the employees working in the
organizations. The research methodology which has been used in the respective article is
qualitative in nature in which the different kinds of information are being gathered from different
journals and this helped in managing and identifying the micro level of the organizational
contexts effectively as well.

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Leftheriotis, I., & Giannakos, M. N. (2014). Using social media for work: Losing your
time or improving your work?. Computers in Human Behavior, 31, 134-142.
From the respective article, this can be seen and analyzed that the social media usage has
been a growing kind of popularity in the last few years which have been seen in different
organizations. The introduction of the usage of the social media helps in enabling this as the new
method of communication among the different customers along with the colleagues as well.
Moreover, this has been seen that social media is the top of the agenda for the different purposes
related to work in managing the different kinds of activities efficiently.
The research methodologies which have been used in the respective article is qualitative
and quantitative in nature through which the interview was conducted of different employees and
the higher authorities in the organization in the entire insurance industry. From the different
surveys, this was seen that both hedonic and utilitarian values have helped in influencing the
different employees in using social media for completing the different tasks.
Parveen, F., Jaafar, N. I., & Ainin, S. (2015). Social media usage and organizational
performance: Reflections of Malaysian social media managers. Telematics and Informatics,
32(1), 67-78.
From the respective article, this can be analyzed that usage of social media has grown
tremendously in the last few years. This can be noticed that in different organizations, there are
different pages of the organization on social media which helps them in improving their salience
of the social network along with enhancing the overall interest in the respective organizations as
well. In different studies which have been conducted helped in analyzing the performance of the
organization and this led to the analysis of the actual impact of the same.

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With the help of the qualitative approach, the respective study helped in investigating the
different kinds of purposes of the usage of social media along with the overall impact on the
entire organizational performance. On the other hand, the qualitative approach has been taken
into consideration wherein this has been seen that major focus is on the views of the social
media. This has been noticed that the majority of the perspective on the impact of the social medi
on the individuals working in the organization.
Dijkmans, C., Kerkhof, P., & Beukeboom, C. J. (2015). A stage to engage: Social
media use and corporate reputation. Tourism Management, 47, 58-67.
From the respective article, this can be analyzed that social media usages have changed
the life of the different individuals in the present era. The different companies are using the
social media in such a manner which is providing them with different solutions in attracting the
different customers in the market. Furthermore, this has been noticed that with the usage of
social media, the different kinds of companies are being able to analyze the overall effectiveness
of the reputation in an efficient manner.
With the help of qualitative and quantitative methodology, the different interviews were
conducted among the different store managers in analyzing their viewpoints on the usage of the
social media on attracting the customers effectively. Furthermore, this has been noticed that the
usage of social media have assisted in managing the corporate reputation efficiently without
much issues faced by them. Lastly, with the implementation of tools based on social media, the
third parties involvement has been lessened.
Men, L. R. (2015). The internal communication role of the chief executive officer:
Communication channels, style, and effectiveness. Public Relations Review, 41(4), 461-471.

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In this respective article, the usage of the social networks and the digital communication
utilization has been taken into consideration which led to analyzing the overall effectiveness of
the same in an efficient manner. The study has been able to explore the various types of internal
communication role of the chief executive officers with the proper examination of the different
communication channels which is inclusive of the social media tools in managing the key
effectiveness in managing the different operations in the organization.
With the implementation of the quantitative approach, this can be seen that the digital
communication strategies are useful in managing the communication responsiveness along with
quality in the organization. The CEOs of the different organizations were interviewed which
provided a brief overview on the different kinds of aspects which are required to be adopted for
analyzing the significant positive impact on the quality of organization and employee
relationship in organization which helps in increasing morale of employees by providing
motivation.
Razmerita, L., Phillips-Wren, G., & Jain, L. C. (2016). Advances in knowledge
management: an overview. In Innovations in Knowledge Management (pp. 3-18). Springer,
Berlin, Heidelberg.
The respective article helps in the overall analysis of the innovations in the knowledge
management tools and techniques which is essential for the overall success of the organization
efficiently. The impact of the social media helps in aiming and discussing the overall impact of
the managers and the different employees working in the organization. With the innovation in
the knowledge management, this will help in analyzing the advances in the knowledge
management aspects and this will improve the overall growth of the organization efficiently.

6STRATEGIC MANAGEMENT
The overall implementation of the different tools such as qualitative methods has been
used in order to understand the overall impression of the organizational culture. The information
and communication technologies play a major role in identifying the growth of the organization.
The social media technologies are helpful in seeping into the organizations and transforming the
different activities in an appropriate manner as well which will be creating positive impact on the
organization.
Oh, S., & Syn, S. Y. (2015). Motivations for sharing information and social support in
social media: A comparative analysis of F acebook, T witter, D elicious, Y ou T ube, and F
lickr. Journal of the Association for Information Science and Technology, 66(10), 2045-2060
With the help of the respective article, this can be analyzed that there is huge success
along with failure of the social media usage in the different sectors or organizations. The study
helps in motivating that the influence of social media helped the different organizations in
motivating the employees for the tasks which are being performed by them. Furthermore, with
the help of the social media tools such as Facebook along with YouTube, this helped in
managing the overall technological advancements efficiently.
With the help of the different qualitative methods that have been used in the article, the
different journals have helped in analyzing that the usage of the social media creates a strong
presence on the innovation processes of the organization which assists in managing the overall
productivity in an efficient manner. Furthermore, with the help of the social media techniques,
this will assist in managing the overall effectiveness.
Colbert, A., Yee, N., & George, G. (2016). The digital workforce and the workplace of
the future.

7STRATEGIC MANAGEMENT
With the respective article, the importances of the digital workforce have been taken into
consideration which helps in managing the overall effectiveness. The digital workforce plays a
major role in managing the different effectiveness in the organization efficiently. The social
media have been taken into consideration by the different organizations in managing the overall
appropriateness in an efficient manner. The workplaces include the different types of the
competencies which is essential in managing the digital immigrants which helps in creating
digital fluency in utilizing the technology in order to manipulate the data in an effective manner.
With the help of the qualitative aspects of the research methodology, this can be seen that
the different journals and literatures have been taken into consideration which assisted in
managing the overall appropriateness. This can be seen that there are different kinds of
competencies which are being possessed by the digital workforce and this will go beyond the
digital fluency.

8STRATEGIC MANAGEMENT
References
Colbert, A., Yee, N., & George, G. (2016). The digital workforce and the workplace of the
future.
Dijkmans, C., Kerkhof, P., & Beukeboom, C. J. (2015). A stage to engage: Social media use and
corporate reputation. Tourism Management, 47, 58-67.
Leftheriotis, I., & Giannakos, M. N. (2014). Using social media for work: Losing your time or
improving your work?. Computers in Human Behavior, 31, 134-142.
Leonardi, P. M. (2017). The social media revolution: Sharing and learning in the age of leaky
knowledge. Information and Organization, 27(1), 47-59.
Men, L. R. (2015). The internal communication role of the chief executive officer:
Communication channels, style, and effectiveness. Public Relations Review, 41(4), 461-
471.
Oh, S., & Syn, S. Y. (2015). Motivations for sharing information and social support in social
media: A comparative analysis of F acebook, T witter, D elicious, Y ou T ube, and F
lickr. Journal of the Association for Information Science and Technology, 66(10), 2045-
2060
Parveen, F., Jaafar, N. I., & Ainin, S. (2015). Social media usage and organizational
performance: Reflections of Malaysian social media managers. Telematics and
Informatics, 32(1), 67-78.

9STRATEGIC MANAGEMENT
Razmerita, L., Phillips-Wren, G., & Jain, L. C. (2016). Advances in knowledge management: an
overview. In Innovations in Knowledge Management (pp. 3-18). Springer, Berlin,
Heidelberg.
Sigala, M., & Chalkiti, K. (2015). Knowledge management, social media and employee
creativity. International Journal of Hospitality Management, 45, 44-58.
Stohl, C., Etter, M., Banghart, S., & Woo, D. (2017). Social media policies: Implications for
contemporary notions of corporate social responsibility. Journal of Business Ethics,
142(3), 413-436