The Impact of Social Media on Corporate Branding

Running Head: SOCIAL MEDIA 0
MANAGEMENT
COMMUNICATION

SOCIAL MEDIA 1
Table of Contents
Introduction................................................................................................................................2
Body...........................................................................................................................................2
Conclusion..................................................................................................................................4
References..................................................................................................................................5

SOCIAL MEDIA 2
Introduction
In marketing, there are extensive ranges of product offerings and services; promotion of
brand across multiple target customers and markets, the contributions of social media on
corporation such as Sunshine 100 is immensely significant. With the help of this report and
considering various researches and discussions, it will be identified the possible benefits and
drawbacks of social media usage in aligning with the strategic objectives of a corporation.
Building of prospective Twitter campaigns and communication plan for developing media
relations will also be taken into account.
Body
According to Harris and Rae (2009), social media is considered to be as contemporary
business tool for developing productive engagement with targeted audience, escalating traffic
on corporate business by enabling communication and interactions between organisational
representative and customers at emotional and cognitive level with an intent to enhance
corporate brand image in the market. Usage of social media tools also increased out that
raises the scope for business operating at small or large levels to adopt various practices in
relation with brand and business growth. In addition, social media and its related tools are
also equally effective in attracting new and prospective customers through developing
relevant campaigns intent towards gaining the attention of their followers with various
respective offerings and incredible promotion (Hanna, Rohm and Crittenden 2011). When the
organisation secured their relevant fan following, the company can move their focus on
altering social media campaigns as per the trend in market considering customer expectations
and preferences so that long term loyalties can be attained. While doing promotion of
products in remunerative way, social media place vital contributions in generation of profit
with the help of reduced costs (Kietzmann et al 2011). The reason is that promotions on
social media are relatively associated with enterprise social page or their corporate website
that helps them in building brand awareness. However, there are certain challenges and
drawbacks also occurred due to social media in relation with business firms especially
revolving the follower freedom from negative perspectives or while providing fake comments
about one product and services which is watched by various other followers, liked and shared