Social Media Marketing Report 2022

Running Head: SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING
Name of the Student
Name of the University
Author’s Note

SOCIAL MEDIA MARKETING1
Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................3
Instagram................................................................................................................................3
Facebook................................................................................................................................7
Twitter......................................................................................................................................10
Metrics used to evaluate the success....................................................................................11
Conclusion................................................................................................................................12
References................................................................................................................................13

SOCIAL MEDIA MARKETING2
Introduction
Social media marketing is a powerful tool that can share a bag of information
worldwide by just a touch. In the 21st century more than 80 per cent of the people search and
follow brands and fashion online. According to a recent research, more than 97 per cent of
the small business units use social media to create awareness and attract new customers and
63 per cent of the consumers searching businesses or brands online are more likely to use
brand that have a strong social media stand. Social media marketing has come out to be the
most vital and essential option to validate the brand and promote sales and customer base
(Tuten and Solomon 2017). It is one of the most effective way that can help the companies to
lead more customers, more traffic and more engagement. Creating a social media platform
without actively engaging can be a loss of the overall value of the purpose.
Many start-ups and small businesses struggle to create an active social media
strategies that could help those driving sales. According to some researchers, 85 per cent of
the businesses fail to understand which social media platforms and tools are to be used in
order to reach the targeted customers and promote sales and awareness. There are more than
65 social media platforms that can be used by a business to boost up the sales and create a
brand awareness in the public (Felix, Rauschnabel and Hinsch 2017). House of sunny
founded by a London designer Sunny Williams was one of those startups. His aim was to
create effortless, modern twisted home for classic women’s wear with the concept of quality
and sustainability. This report aims at highlighting the three most effective social media
campaigns that helped the company in generating traffic and creating a larger customer base
and discuss the matrix that would be used in order to evaluate the success of the social media
strategies used. Three selected social media platforms were Instagram, Facebook and Twitter.

SOCIAL MEDIA MARKETING3
Discussion
Instagram
Instagram is one of the most engaged social media platforms with over one million
active monthly users, who post and upload around 100 million plus photos and videos each
day with a 4.2 billion daily likes. The size of instagram has grown drastically because of the
obsession of mobile phone and social interaction in the public. The journey of instagram has
travelled from just being a media to share media and photos to become one of the most
preferred media by businesses to engage with people and expand their customer base (Ashley
and Tuten 2015). It has become one of the most powerful story telling media for the people
and new favourite for the businesses that are looking forward to social media marketing.
Instagram was the most engaged sector foe the house of sunny with around 4438 posts
188,000 followers till march 2020 and over 50 comments in all the recent posts. Likes per
post were between 1,500 to 8,000. The strategy used by the house of sunny was to post
stories of photos and videos of their products each day with the link of their websites tagged
in it and these stories were promoted by instagram ad and paid promotion. This helped the
company in increasing the engagement on the page u8ltimately leading to more customer
visiting to their page.
Strength Analysis
S- Strengths:
- The biggest strength of instagram is that it known to be an influencer community and
value proposition platform. Instagram has become the first choice of the brands when
it comes to market their products, to name a few industries that are getting benefited
by advertising and using instagram platforms are retail, fashion, beauty and food
(Dwived etal. 2015). Many businesses effectively use this platform and increase the