Social Media Marketing – Advantages and Disadvantages

Running head: SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING – ADVANTAGES AND DISADVANTAGES
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SOCIAL MEDIA MARKETING – ADVANTAGES AND DISADVANTAGES1
Introduction:
Web-based social network showcasing is a type of web advertising that uses long
extent of easy-going communication sites as promoting equipment. Nowadays people are
prone to working on internet. Facebook, Twitter, Instagram, Linkedin, Youtube are the
various web networking platforms that are used by the population widely. Social media
marketing is form of marketing through internet which involves formation, creation and
sharing of the matter in internet on social media in order to achieve marketing goals and
branding. Web based social network marketing is a powerful way for all size of businesses to
achieve the consumer and its prospects. The activities undertaken refer to posting text, image
updates, videos and many other contents that has audience engagement, even there are
options for paid social media advertising, these are the activities that takes place in social
media marketing. The objective of social media marketing is to deliver stuff that clients will
impart to their social network to enable a business to expand brand exposure and widen client
reach.
Advantages:
1st body paragraph-Cost Effective:
According to Alharbie (2015), social media marketing is conceivably the savviest
method of promoting any item.
The making of a new profile and marking in is free for pretty much every web-based life.
The media that normally charge, the sum is minute contrasted with the overall returns. Saving
money on commercial costs guarantee more noteworthy returns and investments. Social
media marketing is quite a cheaper procedure of marketing compared to any other marketing
strategies whereas it has great returns. A business be it small or large regardless of its size can

SOCIAL MEDIA MARKETING – ADVANTAGES AND DISADVANTAGES2
go for this marketing procedure. The businesses which are of smaller sizes can easily
establish its brand name though this marketing pattern as nowadays internet as in social
media is there with more or less with every human being. In a very cheaper amount or at no
cost at all through social media a business can reach to each and every individual.
As seen I n the case of Woolworths.
Woolsworth found buyers are savvier and more educated than any other time in recent
memory. As a result of internet-based life's expanding impact, individuals utilize such
channels to settle on intelligent purchasing choices by enquiring about items and making or
perusing proposals at no cost at all neither the business has to invest for this. Thus posting in
Facebook helped Woolsworth to enhance its business. Moreover, retargeting even utilized on
individuals who have acquired on the site or application once. So, without further investment
the company gained enhancement. This is why it is opting social media marketing proved
beneficial.
Thus it is advantageous to use social media marketing.
2nd body paragraph-Better customer satisfaction:
As per Godey et al. (2016), it is the human instinct to attract attention. Thus providing
attention gives satisfaction.
The activity of setting up social media marketing enables one to react to explicit client at any
given moment. Clients do truly acknowledge when they realize they will get personalized
response when they post remarks on a page, instead of getting any robotized message in
response. It demonstrates that the particular business is mindful and minding. This puts an