Social Media & Health Impacts of Fast Food

Added on 2020-02-19

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Running head: LANGUAGE AND LEARNING IN SOCIAL MEDIA MARKETINGBenefits of social media marketingName of the studentName of the university:Author note:

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1LANGUAGE AND DISCIPLINE IN SOCIAL MEDIA MARKETINGSocial media- boon or baneIn the 21st century, social media has created wonders in the society. Be, it brandawareness, fast food or mobiles occupying the top most position, social media is the answer tothe issues regarding the inadequate knowledge about the latest trends adopted by the brands interms of expanding their business. Overall, social media has optimized the whole world for thepeople regarding uprooting the aspect of being called an “old-fashioned” regarding the latesttrends in the surroundings (Whiting and Deshpande 2014). This essay attempts to speculate theimpact of social media in terms of creating a genius out of the ordinary spectators. In view of the widespread benefit of social media, the grounds of reality attain a higherposition than myth. Typical evidence in this direction is declaration of smarter cities forproviding uninterrupted internet connection to the public domain. Assistance in revolutionizingthe business is one of the other grounds, which makes social media a reality, rather a necessity interms of adding more to the customer stock (Whiting and Deshpande 2014). Herein, the otherarticles related to fast food, brand awareness and mobiles in demand can be correlated.Uploading the images of the mobiles, which the companies have launched, on the socialnetworking sites and the official websites, enables the personnel to increase the trafficking of theaudience towards the brand image. Herein, the limitations of the Egyptian threshold get nullified.Along with the mobiles, informing the public about the fast food restaurants, which haveopened their outlets, enhances the field of social media marketing. On the contrary, social mediaacts as a platform for the entrepreneurs and startups in terms of finding investors, which alterstheir predicament in the competitive ambience of the market. Now, with just a click the peoplecan search for the nearest restaurants (Gaber and Wright 2014). Within this, the provision oftable booking, selecting the foods and paying online are some means, which have heavily

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2LANGUAGE AND DISCIPLINE IN SOCIAL MEDIA MARKETINGinfluenced the purchasing power of the customers. In response to this, execution of marketsegmentation through the means of online survey, feedback and content generation options assistthe readers to take the stance in favor of social media being a reality. Social media marketing in the field of tourism is another feather in this discussion.Launching new apps, which books tickets, hotel rooms, complimentary breakfast, lunch anddinner are typical example in this direction. For this, uninterrupted internet connection is needed.Along with this, the tourism industry personnel need to make effective use of the contentsgenerated by the clients, which possesses the flexibility to bring innovation in the businessservices (Minazzi 2015). Uploading the images of the rooms in their exact forms helps thetourists to select the rooms which match their requirements. Mobile bookings saves a lot of timefor both the customers and the clients, which if devoted to the other tasks, results in thesystematization of the business activities, according to their priorities. The fast food restaurants launch the menu cards, the rates of the items, their imageswhich helps the customers to place their orders online. This means, they would go to therestaurants and get their requested orders. Posting the ratings given by the people on the socialnetworking sites is crucial for the restaurant managers in terms of assessing their position withinthe competitive ambience of the market (Gaber and Wright 2014). These ratings also holdimportance for the customers in terms of suggesting their peers, relatives for going to theserestaurants. Launching the specifications of the mobiles influences the affordability of thecustomers, especially those belonging to the middle class. Providing proper access to the customers regarding the newly launched products andoutlets enhances the awareness of the brand among the people. Herein, social media has large