Social Media & Health Impacts of Fast Food

This assignment explores the intersection of social media marketing and the fast-food industry. It analyzes how fast-food companies utilize social media platforms to promote their products, influence consumer behavior, and potentially contribute to negative health outcomes. The discussion also touches upon the ethical implications of these marketing strategies and their impact on public health.

Running head: LANGUAGE AND LEARNING IN SOCIAL MEDIA MARKETING
Benefits of social media marketing
Name of the student
Name of the university:
Author note:

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LANGUAGE AND DISCIPLINE IN SOCIAL MEDIA MARKETING
Social media- boon or bane
In the 21st century, social media has created wonders in the society. Be, it brand
awareness, fast food or mobiles occupying the top most position, social media is the answer to
the issues regarding the inadequate knowledge about the latest trends adopted by the brands in
terms of expanding their business. Overall, social media has optimized the whole world for the
people regarding uprooting the aspect of being called an “old-fashioned” regarding the latest
trends in the surroundings (Whiting and Deshpande 2014). This essay attempts to speculate the
impact of social media in terms of creating a genius out of the ordinary spectators.
In view of the widespread benefit of social media, the grounds of reality attain a higher
position than myth. Typical evidence in this direction is declaration of smarter cities for
providing uninterrupted internet connection to the public domain. Assistance in revolutionizing
the business is one of the other grounds, which makes social media a reality, rather a necessity in
terms of adding more to the customer stock (Whiting and Deshpande 2014). Herein, the other
articles related to fast food, brand awareness and mobiles in demand can be correlated.
Uploading the images of the mobiles, which the companies have launched, on the social
networking sites and the official websites, enables the personnel to increase the trafficking of the
audience towards the brand image. Herein, the limitations of the Egyptian threshold get nullified.
Along with the mobiles, informing the public about the fast food restaurants, which have
opened their outlets, enhances the field of social media marketing. On the contrary, social media
acts as a platform for the entrepreneurs and startups in terms of finding investors, which alters
their predicament in the competitive ambience of the market. Now, with just a click the people
can search for the nearest restaurants (Gaber and Wright 2014). Within this, the provision of
table booking, selecting the foods and paying online are some means, which have heavily

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influenced the purchasing power of the customers. In response to this, execution of market
segmentation through the means of online survey, feedback and content generation options assist
the readers to take the stance in favor of social media being a reality.
Social media marketing in the field of tourism is another feather in this discussion.
Launching new apps, which books tickets, hotel rooms, complimentary breakfast, lunch and
dinner are typical example in this direction. For this, uninterrupted internet connection is needed.
Along with this, the tourism industry personnel need to make effective use of the contents
generated by the clients, which possesses the flexibility to bring innovation in the business
services (Minazzi 2015). Uploading the images of the rooms in their exact forms helps the
tourists to select the rooms which match their requirements. Mobile bookings saves a lot of time
for both the customers and the clients, which if devoted to the other tasks, results in the
systematization of the business activities, according to their priorities.
The fast food restaurants launch the menu cards, the rates of the items, their images
which helps the customers to place their orders online. This means, they would go to the
restaurants and get their requested orders. Posting the ratings given by the people on the social
networking sites is crucial for the restaurant managers in terms of assessing their position within
the competitive ambience of the market (Gaber and Wright 2014). These ratings also hold
importance for the customers in terms of suggesting their peers, relatives for going to these
restaurants. Launching the specifications of the mobiles influences the affordability of the
customers, especially those belonging to the middle class.
Providing proper access to the customers regarding the newly launched products and
outlets enhances the awareness of the brand among the people. Herein, social media has large

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contribution. Organizing quizzes and contests regarding the purchased products on the social
media makes the personnel aware about the customer approaches. The facility of search engine
optimization equalizes the social networking sites. This is in terms of providing the required
information. The number of visitors visiting the official page of the company escalates the
network channels and the sources of revenue. Herein, the aspect of pay per click advertising
finds its mention, which is one of the main agents for brand awareness (Monica and Balaş 2014).
In view of the above propositions, brand awareness, fast food and mobile brands can be
considered as the benefits of social media. Countering this, effective and judicious use of the
social media helps the personnel to enhance the preconceived knowledge of the people in terms
of the mobiles, which are in demand in the market or the fast food restaurants, which have
opened their outlets in the close proximity to the customers. The previous sentence makes brand
awareness as an outcome of social media marketing (Monica and Balaş 2014). Fast foods and
mobiles are the grounds, which the companies and organizations use for expanding their business
upto the extent of foreign market penetration.
Apart from the positive sides, social media has negative sides, which diminishes the
intensity of the positive sides. Typical example of the negative sides of social media is the cyber
crimes, which aggravates the complexity of the personnel in terms of establishing contact with
large number of customers. Within this, instances of virus attacks and hacker interventions result
in the loss of the organizational data, which adds vulnerability to the market position of the
companies and organizations in the competitive ambience (Ashley and Tuten 2015). The loss of
organizational data means the loss of customers’ personal profiles, which destroys the stability in
the relationship between the customers and the company. In such a situation, the need is to adopt
security software, which safeguards the privacy of the customers’ personal profile. Exposure of

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lackadaisical attitude in the adoption of this software is one of the other negative aspects, which
acts as an obstacle in the progress of the companies and organizations towards technological
advancement.
In case of social media informing the customers about the opening of fast food
restaurants outlets, negative examples can be transmitting improper information to the
customers. Examples in this direction can be uploading wrong ratings, pictures, menus among
others. The likeliness of these aspects nullifies the limitations of Egypt. This kind of interplay
with the buying behavior of the customers degrades the designation of the personnel in terms of
ensuring the wellbeing of the customers (Hyder 2016). This is also the case for social media in
mobile apps; where the negative examples are advertising false offers, discounts and schemes to
the customers. This situation obliterates the various facilities offered by the companies and
organization for the execution of social media marketing.
Highlighting both the positive and the negative aspects broadens the scope and arena of
social media. Overcoming the negative issues would add value to roles and responsibilities of the
personnel in terms of modernizing the lives of the customers. Countering this, revealing
conscious attitude towards the allocated responsibilities would help the personnel to avert the
instances of crisis. Typical example of this consciousness is to hire IT experts for inspection of
the machines. Maintaining frequency in this inspection is assistance for the personnel in terms of
taking preventive measures well in advance (Luo and Zhang 2013).

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The articles emerge successful in providing an insight into the widespread benefits of social
media. The dynamics of social media is reflected from the company’s use of the social media to
inform the customers about the mobile apps, which can help them in making online bookings for
hotels and restaurants. Providing proper access to the customers for making the bookings
influences their purchasing power and affordability. Along with this, it enhances the brand
awareness. Countering this, uploading the images of the newly launched products and services
along with their specifications itself enhances the awareness of the people about the brand image.
The generalized and widespread benefits of social media nullify the mention of Egypt. The
negative aspect in the articles in the mention of security policies in case of social media for
mobile apps and health issues in case of the fast foods articles.
References and Bibliography
Ashley, C. and Tuten, T., 2015. Creative strategies in social media marketing: An exploratory
study of branded social content and consumer engagement. Psychology & Marketing, 32(1),
pp.15-27.
Gaber, H.R. and Wright, L.T., 2014. Fast-food advertising in social media. A case study on
Facebook in Egypt. Journal of Business and Retail Management Research, 9(1).
Hyder, S., 2016. The zen of social media marketing: An easier way to build credibility, generate
buzz, and increase revenue. BenBella Books, Inc..
Luo, X. and Zhang, J., 2013. How do consumer buzz and traffic in social media marketing
predict the value of the firm?. Journal of Management Information Systems, 30(2), pp.213-238.

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LANGUAGE AND DISCIPLINE IN SOCIAL MEDIA MARKETING
Minazzi, R., 2015. Mobile Social Media Marketing in Tourism. In Social Media Marketing in
Tourism and Hospitality (pp. 127-135). Springer International Publishing.
Monica, B. and Balaş, R., 2014. Social media marketing to increase brand awareness. Journal of
Economics and Business Research, 20(2), pp.155-164.
Scott, D.M., 2015. The new rules of marketing and PR: How to use social media, online video,
mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John
Wiley & Sons.
Tuten, T.L. and Solomon, M.R., 2014. Social media marketing. Sage.
Whiting, A. and Deshpande, A., 2014. Social media marketing: A myth or a necessity. The
Journal of Applied Business and Economics, 16(5), p.74.
Zhu, Y.Q. and Chen, H.G., 2015. Social media and human need satisfaction: Implications for
social media marketing. Business horizons, 58(3), pp.335-345.

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Reflection
I think plagiarism and collusion are the major problems, which destroys the creativity of
the writers. In order to check the amount of plagiarism, Turnitin is one of the most reliable
sources. I am awestruck at the benefits of Turnitin. Logging on to Turnitin exposes the students
to the percent of plagiarism in their papers. These percent varies, sometimes the plagiarism
comes in the cover pages, table of contents and references. Yet on other times, Turnitin reveals
the plagiarism in the contents in the words similar to the ones proposed in the assignment brief. I
feel plagiarism in the contents can be altered with some other synonyms. However, the main
headings cannot be changed, as it would altered the meaning and context of the paper. Similarity
index of more than 10% needs to be removed on an urgent basis, which is punishable under the
eyes of the law. This percentage varies in the universities along with the punishments. I feel
sympathetic with the student, who gets 100% similarity index, as it leads to the cancellation of
his paper. This is a total wastage of the efforts put in by the student. However, I can assure that
this piece of work is free of any plagiarism and collusion and has been done completely through
my own understanding and efforts. The references considered by me have been duly
acknowledged in the reference and bibliography section.