Social Media Marketing Specialization Course on Coursera

INNOVATION AND
TECHNOLOGY

TABLE OF CONTENTINTRODUCTION
MAIN BODY
1. The course’s objectives and rationale:
2. The entry criteria:
3. The registration, enrolment and learning processes in place:
4. The teaching and learning strategies employed and its pedagogy:
5. Any assessment methodology attached to the course:
6. Clarity of any progression opportunity:
CONCLUSION
REFERENCES

INTRODUCTION
 Digitalization has promoted online learning ability of learner, with the
help of online course, individual have explored different free course to
improve their skill set.
 This study is based on Social Media Marketing Free course available on
Coursera.
 This report will discuss course objectives and rationale of the course
and will explore entry criteria including enrolment and registration
process.
 At last, this report will discuss teaching and learning strategies
employed and methodology used in the course.

1. The course’s objectives and rationale:
 Social Media Marketing specialization is one of the most effective free
course provided by Northwestern University on Coursera for free, this
course focus on segment of digital marketing. There are certain
objectives and rationale of Social Media Marketing Specialization
course, these are:
 Objectives:
 Social media concept and clear understanding of business marketing
process will be explored in this course.
 Learner will learn about role of social media for brand promotion and
importance of social networking for brand recognition.
 Major objective of this course lies in providing effective marketing
program that will allow learner to become effective marketer for their
business brand.