Social Media Marketing Course on Coursera: Objectives, Entry Criteria, and Learning Process

INNOVATION AND TECHNOLOGY

INTRODUCTION
 Coursera is U.S. Based massive provider of online courses that was founded in
year 2012.
 The online based platform is working with Universities to offer various kind of
online courses, certifications. In year 2021, this was estimated that over 150
universities are offering almost 4000 courses through this online platform.
 The presentation will be discussing one free course of coursera related to the
social media marketing.

Course objectives and rationale-
Coursera also provide social media marketing courses whose main objectives are
as follows-
 Describing the nature and meaning of marketing.
 Analysing problems that are related to social media marketing and
recommending ways of solve it.
 Recognizing stakeholders that benefits company in terms of marketing
programmes.
 Assessing branding, communication and other methods of social media
advertising.