Social Media Marketing for Metro Inc. Supermarket

RUNNING HEAD: SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING 2
Table of Contents
Introduction................................................................................................................................2
Development of social media audit............................................................................................2
Identification of the target audience/community and setting at least one SMART goal...........3
Target audience/community...................................................................................................3
SMART goal..........................................................................................................................3
Development of a social media strategy, including objectives, platform recommendations,
and content planning..................................................................................................................4
Development of marketing strategy.......................................................................................4
Marketing objectives..............................................................................................................4
Platform..................................................................................................................................4
Recommendations..................................................................................................................5
Content planning....................................................................................................................5
Identification of success matrix risk and other challenges you may encounter in rolling out
your social media strategy..........................................................................................................6
Continuing decline of organic reach.......................................................................................6
Creating an effective cross-channel strategy..........................................................................6
Data management...................................................................................................................7
Conclusion..................................................................................................................................7
References..................................................................................................................................8

SOCIAL MEDIA MARKETING 3
Introduction
Metor Inc. supermarket delivers many products and services to their consumers and
completes their basic needs. These products could be related to cosmetics, clothing, and
foods, and others. This report discusses the development of social media audit with respect to
the Metro Inc. Supermarket. It presents the challenges of social media strategy
implementation in Metro Inc. Supermarket et. In last, it recommends strategies for improving
organizational performance.
Development of social media audit
Social media audit is a method of evaluating and optimizing the business social media
approaches and profiles. Further, Metro Inc. supermarket will execute social media audit
technique as it could support to stay on top of its online presence. Apart from this, it is
analyzed that there are certain methods that are popular among Canadians such as Facebook,
YouTube, Linkedin, Twitter, Pinterest, Instagram, Snapcaht, Tumbler, and Reddit. These are
imperative for spreading awareness of goods and services. Furthermore, it is addressed that
Facebook and YouTube is a technique that is used by most of the consumers. In the current
era, Metro Inc. uses Facebook, Twitter, Instagram, and Reddit to make a connection with the
consumers (Scott, 2015). For sustaining a position in the market, Metro Inc. should use
Instagram, Snapchat, and Reddit. It could be effective for increasing traffic of consumers
towards goods and services of Firm. With respect to statistical data analysis, it is analyzed
that 84% of Canadians use Facebook, 59% YouTube, and 46% of people use LinkedIn.
Hence, it can be evaluated that the organization could be capable to understand the person
who is interested in the products and services. Metro Inc. will be capable to understand many
things by considering the social networks such as dislike, like, conversation sate,
engagement, number of the page like a comment, share, infographic, and number of post on