Social Media Marketing Presentation: Strategies, Material and Aids

SOCIAL MEDIA
MARKETING

TABLE OF CONTENT
 Written plan
 Importance of charts, graphs and
posters

Written plan
a)Audience profile identification
It is a group of people that have been identified that a company wants to
appeal which can be based upon the income, age, location, gender or
behaviour.
b) Desired outcome and purpose
The major and foremost purpose of social media marketing are usually the
consumer engagement, generation of maximum revenue, improves
customer experience and positioning the company within the market place
as a leading firm.
c) Presentation strategies to suit your audience
There are various strategies the companies need o implement while doing
social media marketing are:

BBCMM401
PRESENTATION

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
1. Written plan.............................................................................................................................3
2. Presentation Aid.......................................................................................................................5
3. Preparation of feedback material in the form of questionnaire...............................................5
4. Email preparation.....................................................................................................................6
5. Reflection.................................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
Social media marketing is a concept of marketing with the usage of social media platforms
and websites in order to promote goods and services. This report will highlight different
impression of presentation on the topic social media marketing along with feedback material as
questionnaire and email with the desired and required information.
MAIN BODY
1. Written plan
a) Audience profile identification
It is a group of people that have been identified that a company wants to appeal which can
be based upon the income, age, location, gender or behaviour. It consists of the people who
are more likely to be interested in the offered products.
b) Desired outcome and purpose
The major and foremost purpose of social media marketing are usually the consumer
engagement, generation of maximum revenue, improves customer experience and
positioning the company within the market place as a leading firm.
c) Presentation strategies to suit your audience
There are various strategies the companies need to implement while doing social media
marketing are:
 Start utilising chatbots
 Creation of personalised experience for consumers
 Formation of effective content marketing strategies
 Usage of brand advocates
 Preparation of profile on relevant channels
 Establish social media budget
 Running of cross channel campaigns