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Key Digital Marketing Trends - PDF

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Added on  2021-05-31

Key Digital Marketing Trends - PDF

   Added on 2021-05-31

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Running head: DIGITAL MARKETINGDigital Marketing
Key Digital Marketing Trends - PDF_1
DIGITAL MARKETING2Table of ContentsIntroduction......................................................................................................................................3Situation analysis.............................................................................................................................3Key digital marketing trends........................................................................................................3Issues facing the organization with a referenced SWOT analysis...............................................4Digital marketing objectives............................................................................................................6Identification of Target market (s) and relevant Branding and positioning strategies....................6Summary of recommendations for Product, Price, and Distribution strategies..............................7Product:........................................................................................................................................7Price:............................................................................................................................................7Place:............................................................................................................................................7Promotion:....................................................................................................................................7Digital marketing communication plan...........................................................................................8Relevant Evaluation and Monitoring approaches............................................................................9Conclusion.....................................................................................................................................10References......................................................................................................................................12
Key Digital Marketing Trends - PDF_2
DIGITAL MARKETING3Introduction This report presents the situation analysis of Billabong Clothing retail company, Australia. It alsodiscusses the digital marketing objective and identifies the target market as well as branding and positioning strategies. This report also demonstrates the recommendation for product, price, place and promotion strategies. It also illustrates the digital marketing communication plan and relevant evaluation and monitoring approaches. Situation analysis Key digital marketing trendsSocial messaging appIn the current scenario, link sharing is highly used by the company but the enlargement of visits and audience is not coming from websites, blogs as well as social media. It is now coming from the private messaging app such as Messenger, Facebook, WhatsApp, slack and more. Cross-platform content sharing is how digital marketers can become accustomed to this shift in link sharing practices. Businesses that want to increase their audience and enhance their click-through rate must design their content to be shared on messaging channels and social media channels (Chaffey and Ellis-Chadwick, 2016).Marketing automationIn the current scenario, increasing brand’s online presence will be chief to their success and alter consumer’s habits will be vital to their success and altering consumer’s habits will impact on the marketing department. In such way, automation indicates that marketers should not have to work9 to 5 to complete the job as; it could decline the customer’s demand towards their products and services. Therefore, the company should deal in 24*7 hours to deal with the customers.
Key Digital Marketing Trends - PDF_3
DIGITAL MARKETING4It is also identified that advancement is marketing automation techniques is aiding the marketers to grow demand as modern approaches require a more dynamic post, frequent posts, as well as inclusive development and tracking of customer journey (Armstrong, Kotler, Harker and Brennan, 2015). The focus must be on micro-scale marketing, high-quality and rising tried and tested approaches such as search engine optimization. Hence, the company should invest in the right tools as marketing automation can be effective to increase the return of company. Video marketingVideo marketing entails the live video as it will continue to grow at an incredible rate in 2018. There are large numbers of users who love to watch videos, particularly on their mobile devices. Video consumption is expected to reduce to some extent on desktops as well as laptops in 2018. However, mobile video consumption is predicted to expand considerably (Ryan, 2016). The video is a huge element of social media hence company can post the video advertisement on social networking channel. It is assessed that short 6-15 second advertisement before as well as during video make sure that users will not navigate the video they want to access. Thus, it is stated that planning of mobile video marketing strategy is effective for content marketing as wellas search engine optimization (Leeflang, Verhoef, Dahlström, and Freundt, 2014). Issues facing the organization with a referenced SWOT analysis StrengthInitiating the trendy clothing retail channels amongst oldest storeDeals in a wide range of clothing products Well-organized operation as well as the strong brand name (Tiago, and Veríssimo, 2014).WeaknessLack of competencies to make recognition in the international market as compared to its rivalry. The brand has unproductive to obtain the competitive advantages
Key Digital Marketing Trends - PDF_4

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