Social Media Marketing Strategy for New Media Entertainment Sports Promotion Agency

SOCIAL MEDIA
MARKETING
STRATEGY
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1. Why do we want to be on social media?
Every organisation and firm want to be on the social media as it allows and enables to
connect with other individuals and customers in an easier as well as in a faster pace and manner
than ever before. Along with this it also helps to find new interests and potential customers
through setting and creating improved awareness and knowledge in them. The main social media
goals set by the New Media Entertainment Sports Promotion Agency are listed and provided as
below:
 To increase its brand awareness through grabbing the attention of its consumers.
 To drive higher traffic on its website in order to generate new leads and better networking
for the improved success of the New Media Entertainment Sports Promotion Agency
 To grow up the revenue by increasing the sign ups level through turning up the audience
into paying customers directly with the help of social media advertising and promotion
such as Facebook ads, to become more popular to boost sales.
2. Who are the target audience?
Who are they?
The main target audience of the New Media Entertainment Sports Promotion Agency
comprises of the both male and females belonging to the age group of 25-55 including both
working professional and students to boost up their minds set in favour of sports and physical
activity to remain and stay fit.
What are they interested in that you can provide?
It has been seen and analysed that the Target audience for the New Media Entertainment
Sports Promotion Agency are mainly interested in some entertainment after the long hours of
working and study to make their mind feel relaxed. Thus, many entertaining sports and games
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are included to ensure higher attraction and sign up within the New Media Entertainment Sports
Promotion Agency.
Where do they usually hang out online?
It has been also seen that the people of age group 25-55 in UK are mainly most active to
Facebook and Instagram for hang out in online manner with their friends, colleagues and for
other purpose that provides most efficient way to New Media Entertainment Sports Promotion
Agency to reach its target audience.
When do they look for the type of content you can provide?
Further, the selected target audience seemed to be look out to have some weekends
content which they can easily read and interact after the buy office and study schedule. Along
with this, having small daily commute about the needs and importance of sports and easy and
small gaming exercise on daily basis can also be provided to the selected target audience of the
New Media Entertainment Sports Promotion Agency.
Why do they consume the content?
The main reason of the age group of people 25-55 years is to become healthy and stay fit
through having some regular sports and physical gaming activity to keep their minds and body fit
that would be provided by the New Media Entertainment Sports Promotion Agency.
How do they consume the content?
The mode of content that has been provided to the target customers by the New Media
Entertainment Sports Promotion Agency comprises of the reading of the blogs and article over
the Facebook and Instagram along with sharing of informative and entertaining sports videos
over the social media network and online channels.
3. What is going to share and where?
The social media strategy of the New Media Entertainment Sports Promotion Agency
comprises of use of various online and social media platforms which are provided as below
along with the themes of the content that has been provided on the social media profiles of the
New Media Entertainment Sports Promotion Agency.
Facebook- There are the six types of content and post that would be made on the
Facebook consists of the Video, Photo, Link, Question, Event, and Text. Thus, use of the Funny
Posts, Share User-Generated Content, Current Events, Giveaways, Inspirational Quotes and
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Images, Native Video and Live Video would be made by the New Media Entertainment Sports
Promotion Agency on the Facebook platform.
Instagram- The form and type of content that is being like and supported in the
Instagram comprises of the Lifestyle Posts, Open-ended Questions, Testimonials, Behind-the-
scenes, Fun Facts, Promotional Posts, Brand Story and the Video Content. Thus, of the
Instagram posts and videos has been made by the New Media Entertainment Sports Promotion
Agency to post creative and automated content to attract and cater the interest of the larger
number of target customers.
Twitter- The content that is being supported by the Twitter platform comprises of the
photos, videos, slide shares, news summaries and other supporting links. Thus, use of the Twitter
could be made by the New Media Entertainment Sports Promotion Agency as witter feed to
effectively showcase its brand narrative over time through easy sharing of the share current and
past blog posts, positive brand news, industry events and research, and highlight customer case
studies. Further, the content that is producing by the New Media Entertainment Sports Promotion
Agency for other channels can be strategically repurposed with the Twitter to have higher
interaction and contact with audience in their mind.
4. When are you going share?
The timing of the sharing of the content in the social media site is basically depend in the
behaviour of the target audience that has been evaluated and provide as below to decide than
when the New Media Entertainment Sports Promotion Agency is going to share on social media:
 Behaviour pattern 1: It has been seen ad analysed that the sports fans who are belonging
within the age group of 25- 55 years are likely to check and review the social media just
before, during and just after the happing of some sports events like some championships
trophy or world cups, or other sports through and championship in order to effectively
find and interact with the latest content about the event.
 Behaviour pattern 2: Further, the Athletes are having the behaviour of checking their
Instagram posts and stories after cooling down and completing their morning and evening
workouts.
 Behaviour pattern 3: Finally, it has been seen that the people of the age group between
25 to 55 who are working and studying are more active on their social media accounts
during the weekends when they are free from their work and studies.
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