Impact of social media on small businesses

Running head: SOCIAL MEDIA MARKETING
Social Media Marketing
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1SOCIAL MEDIA MARKETING
Jones, N., Borgman, R. and Ulusoy, E., 2015. Impact of social media on small
businesses. Journal of Small Business and Enterprise Development, 22(4), pp.611-632.
The main aim of the article is to discuss the effect of internet on the small business. The
article talks about the advantages that a small business can get with the help of the social media
sites. The research has made use of the case study methodology and interviews and surveys have
helped in furnishing significant details regarding the role of the internet on the small companies.
The main finding of the article is that the use of the websites can increase the awareness of the
business and it can also enhance the relationship that the business has with the customers. The
research has found that social media can help in reaching the customers on the global scale and it
can help in promoting the local business. The strength of the article lies in the fact that the article
has shown that sustained use of the social media promotion has positive influence on the
business. The weakness of the article resides in the fact that the research has been carried out in
specific region of the USA that limits the generalizations from the findings of the study. The
article can be said to be of value as the article has deduced that using of the social media can help
in increasing the traffic and the revenue that a business earns. The article has successfully
brought out how the small business that are struggling can communicate with the customers at
the international level with the help of internet that can help in opening the new opportunities for
the growth.
Kelly, B., Vandevijvere, S., Freeman, B. and Jenkin, G., 2015. New media but same old
tricks: food marketing to children in the digital age. Current obesity reports, 4(1), pp.37-45.
The primary aim of this paper is to explore emergence of the food marketing by taking
recourse to new forms of the media like the internet. The paper discusses about effect of the