Effective Planning for Social Media Pages and Developing Social Media Policy
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Added on 2023/06/09
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This article discusses effective planning for social media pages and developing social media policy for Costum Shoes brand. It covers methods to promote content, ensure confidentiality of data of followers, and deal with security issues. It also highlights legal and ethical considerations related to social media use.
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Unit 3 Planning Activity 3 1
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Contents Planning for people to follow the pages.................................................................................3 Developing social media policy.............................................................................................3 REFERENCES...........................................................................................................................6 2
Planning for people to follow the pages The costum shoes brand is always focused on the effective planning and will be creating three different social media pages: - 1) facebook page 2) Instagram page 3) twitter page. These are consider the different social media platform that are providing the best facility for the potential consumers to attract towards pages and gaining more knowledge about the product information. When a people can follow three different pages that will use the effective strategies. It including word of mouth, whatsapp group, personal calling. By using word of mouth strategy, it focuses on the different idea, assumptions and then directly interacting with consumers, sharing relevant information about the costum shoes (Briciu and Briciu,2021). The word of mouth is the most common strategy in order to promote the business demand in marketplace. In the context of whatsapp group, it can be developed a strong coordination & collaboration with people. This can be possible when each and every group members are showing their preferences, taste. Accordingly, it has become easier for brand to promote the right items, information. It helps to expand the business in different levels. Personal calling is another important technique which is mainly used by individual’s to use their personal social media account and promote the costum shoes brand (Briciu and Briciu,2021). In some cases, it is targeting the family, friends who have already using social media account. It provide the better guidance regarding goods & services. Developing social media policy Business philosophy The costum shoes brand may include the social media policy and promoting the goods, services in the marketplace. Typically, it should be considered the social media policy in which providing the exceptional client service, changing the business level through innovation and providing the unique design in costum shoes (Cartwright,Daviesand Archer- Brown,2021). So, it is important to follow a simple process and focused on the details that make business philosophy memorable. On the other hand, the start-up enterprise will be considered the philosophy- honesty is very expensive thing and delivered the same items on the demand of the potential consumers. 3
How will promote the content Identify & nurture brand – it is a great approach in order to shape the honesty of brand and sharing the relevant message. It provide the fresh thing and always maintain emotional connection with customers (Lee,Hongand Back,2021). It is likely to suggest the options of products as well as services. That’s why, it will be consider this step to develop a strong trust, loyalty among the potential consumers. Make personalized connection- it is the most common strategic tactic in which supports to promote the honestly & respect in posted content from shoes brand. It helps for enterprise to establish a strong connection with the potential customer by using social media platforms. Moreover, it also providing the evidence of data accuracy, relevancy. Building a sense of trust with potential consumer- it is an effective way to promote the costum shoes business because it helps to create a relationship with client. It depends on the trust, will be developing a confidence and deliver the best goods & services. On the other hand, it acknowledging the faults which makes people trust with legitimacy of the strength. It can easily identify the strength of brand reputation, position. How to ensure the confidentiality of data of followers When managing the confidentiality of data or information of particular follower. Encrypt the sensitive files- it is based on the process that help to create unreadable data for third party. Manage the access of data- it is controlling the level of confidentiality and provide the granted or authorised to those people who are really want to know about sensitive data (Lee,Hongand Back,2021). Protecting the physical secure devices, paper- it ensured that protect device, paper and handle the mis-use of documents. If in case, it will be stored in the database system. Methods or technique of dealing security issues Protecting the sensitive data through password- it seems like a no specific brainer but it arise cyber-attack due to the lack of password protocols. Design safe or secure system- it helps to reduce the exposure of thieves, hackers by accessing to the IT infrastructure (Nyagadza,2022). If it is possible to minimise the 4
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scope of changes and damage to the network by using email address, domain names and servers. Separation of brand and personal content for staff members Consider the suitable policy and adding corporate social media information or data. the sensitive data is non-disclosure, confidentiality and agreements. On this point of view, it associated with corporate social accounts that are applied trade secret. Different companies are providing the official account where only authorised people can access themselves (Lee, Hongand Back,2021). In this way, it can easily maintain separation of company & employees social media accounts. It does not matter whether they were using personal account. It is always maintain a separation between official as well as personal accounts. Legal as well as ethical considerations Legal standards are related to the standards, norms that are setup on the basis of government aspect. On the other hand, ethical standards are expressed the idea, assumption of human being. Majorly, the differences between legal and ethical standards, which are written by legislation while fulfilling all essential demand of individual’s. The social media allows the enterprise to communicate with targeted audience through clicking. In this way, it can easily access the people from corner of the entire world. As rapidly evolving the legal as well as ethical approach (Cartwright,Daviesand Archer- Brown,2021). It encounter when utilising it personal as well as professional use. Although, it would be implementing the rule of professional conduct that are applied with equal force. If in case, it will be consider the ethical concern in which maintain client confidentiality or information such as transaction detailed. These kind of ethics are followed by professionals to keep protect or secure the sensitive data in the organisation. 5
REFERENCES Book and Journals Briciu,V.A.andBriciu,A.,2021.SocialMediaandOrganizationalCommunication. InEncyclopedia of Organizational Knowledge, Administration, and Technology(pp. 2609-2624). IGI Global. Cartwright, S., Davies, I. and Archer-Brown, C., 2021. Managing relationships on social mediainbusiness-to-businessorganisations.Journalof BusinessResearch.125. pp.120-134. Lee, M., Hong, J.H. and Back, K.J., 2021. Exploring the roles of DMO’s social media efforts and information richness on customer engagement: empirical analysis on Facebook event pages.Journal of Travel Research.60(3). pp.670-686. Nyagadza,B.,2022.Searchenginemarketingandsocialmediamarketingpredictive trends.Journal of Digital Media & Policy. 6