Social Media Policy

Running Head: SOCIAL MEDIA POLICY 0
SOCIAL MEDIA
POLICY
SYSTEM
5/5/2019

SOCIAL MEDIA POLICY 1
TO: Sunshine 100’s
FROM: Jane Wilson
SUBJECT: Social media policy recommendation to the organisation’s
management.
DATE: 5th MAY 2019
Jane Wilson
the Director of Social Media for Sunshine 100
Should make the sunshine 100’s firm understand the
importance of the social media marketing and the
difference between the social media marketing and
traditional marketing.
Developing a social media strategy
This is one of the main challenges that any organization or a company faces.
Creating a social media strategy difficult. Firstly it is important for any company to
know what social media all about is. The social media strategy of an organization
should relate to the marketing strategy of a business as well as the goals of the
organization. The aim of a social media strategy is to guide the actions. It is always
important to choose a social media strategy matrix. Developing a social media
strategy is a complex system (Lenhart, Purcell, Smith, and Zickuhr, 2010)
Knowing which social media to use
This is another one of the main issues which an organization or a company needs to
decide, the organization should first know the target audience and should
accordingly chose a platform for marketing. For example 66% of the adults use
social media in Australia, 74% of the people are consumers who use social media
for buying product online and 90% of the people like to connect with the brand
directly. Such stats indicate that the brand should be available on social media,
however the main issue is which platform to choose for this a company have to
study the target audience and then study with platform does their target audience
use the most
(Xiang and Gretzel, 2010).

SOCIAL MEDIA POLICY 2
Challenges in traditional media tools
Harder to target audience
The modern technology helps the marketing people to know their customer base or
the target audience by the tools they use to collect the information about visitors.
Print and broadcast outlets give out media kits to the audience with demographics
but if once the magazine is delivered or mailed or an add is broadcast no one can
know who saw , read or view the ad.
Less information
The message delivered by the traditional marketing is limited in comparison to the
new form of marketing. People are more likely to get attracted by a click of banner
or a link and not by newspaper ads or magazines.
Jane Wilson
the Director of Social Media for Sunshine 100.
should make the employees understand the importance of
social media marketing and how it helps the firm to grow
Company publicity
Social media helps in connecting with new people, customers and audience it also
attracts the customers to the new services and products of the organization both
nationally and locally (Gilbert and Karahalios, 2009).
Image risk:
If a person has no knowledge of how to use social media then the image of the
company would be at risk at it will create a poor image on the social media. One
wrong post of social media can destroy the image of the company.
Morale boost:
If a company uses social media, the human behavior or the employee behavior
changes as well, in a study it was seen that use of social media is linked to job
satisfaction as it allows the employees to take short breaks in a day which increase
the productivity.