Social Media Practice for Business: Concept, Influence, and Strategies
VerifiedAI Summary
This report analyzes the concept of social media for business, the influence of business and cultural factors on social media development, the use of social media platforms for different communication objectives, and different forms of social media on brand awareness and consumer engagement. It also evaluates market and user research to define aims and objectives for social media strategy and creates a social media strategy to address client needs and meet customer expectations.