Exploring Social Media strategies: A case of Allplants

EXPLORING SOCIAL MEDIA
STRATEGY

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK-1............................................................................................................................................3
MAIN BODY..................................................................................................................................3
Key concept of social media........................................................................................................3
Influence of business...................................................................................................................4
The use of social media, in the relationship between businesses and consumers.......................5
The use of social media platforms...............................................................................................7
Discuss the impact of different forms of social media on brand awareness and consumer
engagement..................................................................................................................................8
Critically evaluate different social media platforms....................................................................8
Critically analyse how social media is used by organisations to develop and promote business
aims..............................................................................................................................................8
TASK-2............................................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
TASK-1
Marketing strategy is defined as the overall plan of the business in order to reach to its
customers and providing products and services. The main objective of marketing strategy is to
communicate and understand the requirements of the customers and also to gain competitive
advantages over the rivalry companies (Chou, and et.al, 2020). The report reflects on the
various key concepts of the social media for business, cultural factors that helps in the
development of social media, relationship between business and customers and impact of social
media platform related to brand awareness. The report also cover the critical analysis of the
social media platform and how it is used by the company to fulfil the objectives of the firm.
MAIN BODY
Key concept of social media
Social media has become an important part of everyday life as it not only helps in
connecting with friends and family but also helps the small and large scale firms to promote their
products and services and provide services to their customers globally. It is a marketing stretegy
which is used by the management of the company through various social media platforms such
as Twitter, Facebook, Instagram etc. in order to connect with the customers worldwide(Ford,
2019).. The key concepts of social media business are:
 User generated content: User generated content refers to the other form of content that
includes the texts, videos, images etc. It is used for broad range of applications that
involves the news, entertainment , advertising, customer engagement etc. In marketing
user generated content that is created by a person who is not the representative of the
company(Demba, and et.al, 2019). It is considered important as it helps in increasing
customer engagement and is used on social media channels
 Social networking: Social networking helps to connect with people residing globally.
Company uses social networking in order to increase the brand recognition , promote the
products and services offered and also act as a support team in order to resolve the issues
of the customers regarding the products and services of the company they face. These
social networking sites can be for social purpose as well for business purpose and
includes Facebook, Instagram Twitter etc. With the help of social networking the
company can interact with the customers easily and build relations hip which helps to

retain the customers and also results in increase in sales of the products of the company.
This can be beneficial for the Bloom company as business operating in small scale will
use these platforms in order to spread awareness about the products which are not
recognizable in the market due to big firms operating in the market (Pennington, 2020)..
Influence of business
Companies operating in any sector industry have realized the importance of social media
to their business strategies. The company can consider various social networks as a reliable
source of data collection for their business intelligence (Deibert, 2019). With the help of
gathering the data for the various social network and analysing it with business intelligence,
companies can gain the requirements of the customers which helps in providing in depth
knowledge that includes the volume of sales and its key market.
E- commerce
Social media plays a very major role in e-commerce and through this medium, social
media can be used by small and medium scale business in order to promote and sell the products
and services of the company. Social media helps in building communication with the customers
that enable the melding of social media interaction on e-commerce website. It also helps in
connecting with the new customers' and also stay connected with the customers that are already
using the products and services of the company (Riefa, 2020.). When a customers purchase
products of any company through online shopping expects transparency about the products so
the companies who cannot access to social media form the e-commerce platform can be a barrier
for the company.
Cultural factors
Digital culture refers to the concept that specifies that discuss how the technology and internet is
used in order to interact with the person With the use of various social media websites it is easy
to interact with the customers and also help in solving the issues related to the products and
services offered by the company (Dwivedi, and et.al, 2021). The speed of the internet is
gradually improving in order transfer the information or access to the data by the business in
order to understand the target audience and frame strategies accordingly. The emergence of
Covid-19 resulted into the development of digital interactions when face to face conversations
was not possible which forced the customer to shift their buying behaviour to various digital