Exploring Social Media strategies - A case of Allplants

Social Media strategies
– A case of Allplants

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
Key concepts of social media for business ................................................................................3
Influence of business on development of social media ..............................................................4
Cultural factors on development of social media........................................................................5
Use of social media, in the relationship between businesses and consumers. ...........................5
Advantages of social media in businesses..................................................................................5
Disadvantages ............................................................................................................................6
Use of social media platforms ....................................................................................................6
Evaluation of different social media platforms...........................................................................7
Analysation of social media platforms which contributes in promoting business aims ............7
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Social media plays an important role in creating awareness among customers. Digital tools helps
in engaging with customers in order to understand customer needs and wants (Hjorth and Hinton,
2019). It can also be used in promoting products over online platform in order to reach larger
audience and to communicate with potential customers and to influence them for buying their
products and offerings. It allows marketers to connect with their customers. By formulating
effective and strong strategies and engaging content, it may engage their audience. This project
report is based on Bloom, a creative marketing agency based in London. It facilitates content
marketing, social media marketing, advertising to small business. This report will cover key
concepts,influence and cultural factors along with use of social media in relation to customer and
business. Further it will include advantages and disadvantages of of social media. In addition to
that, it will cover use of social media for various communication objectives and impact of
different forms of social media.
TASK
Social media may be referred to the online communication where users creates and share content
in order to interact with each other in various ways. These channels are easily accessible and
provides user friendly interface so that users can communicate with each other. Following are the
concepts of social media for business
Key concepts of social media for business
 Social media is similar as well as different – There are various social media platforms
such as Facebook, Instagram and Twitter which helps business in communicating with
existing as well as potential customers (Smith and Anderson, 2018). It involves
engagement of both customers and companies. It helps In generating more revenue of
business enterprise by attracting large number of customer base. As per content
consumption, Facebook and Instagram are two most used platform used by customer.
While on the other hand, Twitter is used to shear informative content. By analysing
collected data and generating traffic to company's website, it helps in better decision
making along with formulating effective strategies which will drive company towards
attainment of goals (Kaplan and Mazurek, 2018)