Marketing Strategy for Tribute Ltd Music Company

The provided assignment details a comprehensive marketing strategy for Tribute Ltd's music company, specifically targeting the tribute artist Jonnie Jones. It entails assessing market demand, segmenting audience based on age and gender, and implementing effective promotional campaigns through social media and internet platforms. The goal is to enhance sales volume by catering to the preferences of diverse customer groups.

Case Study

Table of Contents
TASK 1............................................................................................................................................1
TASK 2............................................................................................................................................1
TASK 3............................................................................................................................................3
TASK 4............................................................................................................................................7
TASK 5............................................................................................................................................8
REFERENCES..............................................................................................................................10

TASK 1
Nowadays, internet and social media are the most important aspects to promote any
thing. Tribute Ltd is able to promote their products in an efficient manner by using social media
tools. There are lots of communication channel via which cited company can popular their
products or services via spreading the awareness of the brand over the social sites. However,
these are the most cheapest way to promote their product. Under the given case, Tribute Ltd is
willing to promote Jonnie Jones albums who is a tribute artist of popular singer Jimmy Hendrix.
He was the most popular singer in his time and he made so many music albums. These specific
age group entertained on his famous songs, and still few of his songs are ongoing. Specific age
group enjoyed so many albums which was sang by the Jimmy Hendrix. These most important
age group enjoyed a lot of his songs. The Tribute Ltd is appointed for promoting Jonnie's album
in a live show. Internet is the most popular tool by which Johnnie Jones live concerts can be
made popular. Via internet and the social media tools, tribute Ltd would have apportioned the
Jonnie Jones music on social sites over the internet. This is the reason, most of the people love to
download and share the music with their family and friends. As this is the most appropriate tool
for promoting songs for overall listener. Internet is the most important tool which is used for
distribution and promotion costs so that the audience would be easy to get the album at their
equipment with the least possible price and could enjoy.
TASK 2
Total CDs' (% of total) Price of CD(€) total cost
total profits
in(€)
Complimentary 130 2.719665272 0 260 -260
General 353 7.3849372385 10 706 2824
Mail order 167 3.4937238494 10 334 1336
Web order 223 4.6652719665 10 446 1784
Concert
performance 1376 28.7866108787 12 2752 13760
Retail 2459 51.4435146444 8 4918 14754
Brighton pubs 72 1.5062761506 10 144 576
Total 4780 100.00% 34774
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2

From the above mentioned calculation and graph, this has been observed that the tribute Ltd is
selling their CD from retail store which is more than the others ways on which they are offering.
As, per the given information from the table it has been observed that only €2 is the total per unit
cost incurred on Music CDs. Thus, it case of complementary offers there is less chance of profit
as because of free distribution cost. There is €260 cost is determine by using complementary
offer. It has also be found that most of the profit is generated from retail and with concert
performances because these indicate around 80% of total net income from the total heads. As,
total revenues collected from sales are showing individual contribution over the total sales done
by the company. Some of the other aspects of the above situations are, maximum percentages of
total revenues explain maximum individual sales description images. It displays its specific stake
in the profitability aspects of the company.
The overall profit of an organisation is displays through complementary offers which are
provided by the company without paying any cost on it. It also shows that, business concern is
not able to recover the total cost which are incurred on developing an extra units of a products.
There are two of the main aspects of the company such as concert performance and retail plays.
They are providing an important role in the profitability of a company. Both of them are around
80% final outcome. According to, Tribute limited company they need to look out on rest of the
total ways so that total sales can be increase further. In order to get more accurate results in
coming future the company can increase sales in more effective manner.
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TASK 3
Brighton Mall
The Theatre
Uxbridge Combined results
1 minute 14 11 25
2 minute 41 19 60
3 minute 25 9 34
4 or more 24 13 37
104 52 156
Age Brighton Mall
The Theatre
Uxbridge Combined results
Below 15 0 2 2
16-30 4 0 4
31-45 16 0 16
46-60 17 9 26
61-75 64 41 105
76 & above 3 0 3
Brighton Mall
The Theatre
Uxbridge Combined results
Female 65 30 95
Male 39 22 61
Total 104 52 156
The Theatre
Female 30 Combined results
Male 22 Female 95
The Theatre Male 61
Below 15 2
16-30 0
4

31-45 0
46-60 9
61-75 41
76 & above 0
1 minute
2 minute
3 minute
4 or more
051015202530354045
B r ig h t o n M a ll
B elow 1 5 1 6 -3 0 3 1 -4 5 4 6 -6 0 6 1 -7 5 7 6 & a b ov e
5

T h e T h e a t r e
B elow 1 5 1 6 -3 0 3 1 -4 5 4 6 -6 0 6 1 -7 5 7 6 & ab ov e
F em ale ; 6 1 %
Male ; 3 9 %
C o m b in e d r e s u lt s
F em ale Male
6 3 %
3 8 %
B r ig h t o n M a ll
F em ale Ma le
6

5 8 %
4 2 %
T h e T h e a t r e
F em ale Male
There are various age group from which data is collected. Brighton mall and Uxbridge theatre
are two of the important areas where most of the data is used in order to analyse various changes.
In accordance to determine best possible results, male and female are having majority of stake. If
we, talked about Brighton mall there are maximum number of females and girls which are
representing love and affection in respect of jonnie jones in its home town. The part of male were
not having half of the role as compare to female. In case of theatre performance, there are less
number of female with only 58% they are contributing in that particular areas. If we, combine
all those result together, the results varies as females are contributing around 61%. while, if
considered male portion they are contributing only 39%. It is considered as very less as compare
to female.
The above mentioned graphs and different calculation, it indicate that degree of
Uxibridge there were maximum number of participants with are having 58% of interest as
compare to total audiences. This particular changes shows the excitement of the people towards
Uxibridge. It has been found that total number of female in respect to percentage is 42%. while
in case of Brighton mall maximum number of females was contributing their efforts to them with
63% of the total population. This represent dedication and feeling towards them. As, the overall
results indicate that the company females parties are more supportive with the Jonnie Jones as
they are associated with music CDs. The most of male and female are belong to 61-75 age group
among that of total audiences. The data taken by using appropriate techniques are used to
improve the performance by using corrective decision and effective planning. It has also be
considered as the firm has the option to use internet facilitate in order to collected more data and
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also implement right decision. The data collected tools are more effective tools used to provide
corrective data collection process. There are various other ways which are used to determine best
quality of data.
TASK 4
Number of respondents
Under 44 14
45-54 18
55-64 20
65-74 15
75-84 17
85 and above 8
1= Female and 2= Male
Age= In Years
Purchasing Preferences= (1, 5)
Listening Preferences = (1, 5)
This is the real conclusion of primary data which have been framed out after taking
particular factors, like- ID, Gender, Various age group in buying preferences and listening
preference. Buying preference has been divided in retail, concert, online, mail, phone. On the
other way, listening preference also divided in cassette, CD, live, digital, radio. Rank is provided
on the basis of different variables that were change from 1-5, the data is gathered from total
number from total respondents which were 92, and they were from various age group. Under the
above mentioned table, this has been seen that 14 respondents falls under the age category which
is less than the age of 44. while 18 respondents falls under 45-54 age group category. 20
respondents were from 55-64 age group. 15 respondents were from the age group 65-74, and
under the age group of 75-84, 17 respondents were covered, and only 8 respondents were there
who were above the age of 85. these are covered in the category of male and female. Out of the
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total respondents, 49 female respondents were female, and rest are the male. Here, rank 1 reflects
the highest preference and rank 5 renders the least preference.
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Buying preferences Young at heart Seniors Total
Retail 1 2 1.5
Concert 3 2 3
Online 2 4 3
Mail 4 3 3
Phone 4 3.5 4
Listening preferences
Cassette 5 3 4
CDs 2 3 2
Live 4 3 3
Digital 3 5 4
Radio 2 2 2
Buying
preferences
Count - Young at
heart
Count -
Seniors
Total Count - Young at
heart
Total Count -
Seniors
Concert 1 1 1 1
Mail 1 1 1 1
Online 1 1 1 1
Phone 1 1 1 1
Retail 1 1 1 1
Total Result 5 5 5 5
If the cited music company will do survey in the market then it would renders the maximum
awareness about the product which could have in front of general audience. Optimum awareness
helps the firm to satiate targeted sales. But company will have to know the field where survey is
going to take and then frame effective planning for easy functioning of plan is made.
TASK 5
As per the entire reports, graphs, tables, it is concluded that tribute Ltd is able to promote
or popular their products with the help of internet or social sites so that he highly targeted
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audience can be covered across the planet and the firm is able to enhance their sales volume. Via
internet, audience is able to get their songs only by clicking over the link and they can enjoy the
music. Presently, the tribute Ltd also is requires to frame their operations upgraded so that the
firm could sell out most of the music album in a most effective manner. The cited company is
famous for promoting the tribute artist albums. Under the given scenario, cited company
appointed me to assist Jonnie Jones artist, who is the tribute artist of Jimi Hendrix. As he had
perform several performance in a various areas for reviving the Jimi Hendrix memories before
the general audience, but only there are only two performance which goes so famous. These
events occurred in Brighton and theatre mall in Uxibridge. However, brighton place is the native
place of Jonnie Jones where he preformed in the mall at the time of Christmas. At the time
performance, Tribute Ltd members' key role is to observe the audience reactions and their
interest including their race, age and gender. Jonnie Jones performed for almost three hours and
approximately, there are almost 104 consumers who shows his concerns for buying CD's. These
consumers were from the various age group group which were from 15 to 76 or more. However,
majority of customers are from old age group and mostly females who showed their direct
concerns for purchasing the CDs'. On the other hand, in Theatre, girls customers majority were
decreased as compared to the Brighton. Further, the age groups were segregated into young at
heart and seniors. The young at heart covers the age group covering the age starting from less
than 44 to 64 years. While on the other hand, this also been seen that the senior covers the age
group from 65-74, 75-84 and above 85 years. The main reason behind doing survey is to know
the market preference and thereafter organise the concert according to the market demand and
popularity. The cited company implement great surveys for assessing the whole market
perception. To famous the tribute artists, there is a need to upload the promotional videos of most
popular singer on a regular basis. However, there is also need to target other audience who are
not from the senior group. Henceforth, the tribute artist can be remember for the long time.
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REFERENCES
Books and Journals:
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