Differences and similarities between social media and traditional media

Dissertation Proposal

Contents
Contents.....................................................................................................................................................................2
Title: Differences and similarities between social media and traditional media.......................................................3
Aims / objectives.......................................................................................................................................................3
Rationale....................................................................................................................................................................3
Possible research design and methods.......................................................................................................................4
Feasibility..................................................................................................................................................................4
How this fits with existing academic work?.............................................................................................................4
Concept of social media and traditional media marketing....................................................................................4
Difference between social media and traditional media marketing......................................................................5
similarities between social media and traditional media marketing.....................................................................5
Social media tools and traditional media tools used by companies for marketing the products and services......5
Timescale...................................................................................................................................................................5
REFERENCES..........................................................................................................................................................8
Social Media vs. Traditional Media, 2022. [Online]. Available through: https://uhurunetwork.com/social-media-
vs-traditional-media/.................................................................................................................................................8

Title: Differences and similarities between social media and
traditional media
Aims / objectives
Research aim:
“To identify the differences and similarities between social media and traditional
media marketing”.
Research Objectives:
 To gain understanding about concept of social media and traditional media marketing.
 To analyse the difference between social media and traditional media marketing.
 To determine the similarities between social media and traditional media marketing.
 To examine the social media tools and traditional media tools used by companies for
marketing the products and services.
Research Questions:
 What is the concept of social media and traditional media marketing?
 What is the difference between social media and traditional media marketing?
 What is the the similarities between social media and traditional media marketing?
 What are the social media tools and traditional media tools used by companies for
marketing the products and services?
Rationale
The main reason to conduct the research is to gain detailed understanding about the social
media marketing and traditional media marketing. This research will also help in showing the
relationship between social media and traditional media marketing (Tagge, Lackland and
Ovbiagele, 2021). The existing investigation has also of great interest in me as it will help in
achieving dual perspective that are personal and professional. With respect to the personal it
will help in enhancing the knowledge about the topic as well as develop various skills in me.
On the other side, with respect to professional the current investigation would assist in
building sound professional career (Moran and Carroll, 2020).