logo

Social media usage among college students in Australia

   

Added on  2020-03-16

17 Pages3144 Words431 Views
Data Science and Big DataHigher Education
 | 
 | 
 | 
Social media usage among studentNameInstitutionInstructor4th October 20171
Social media usage among college students in Australia_1

Executive summary This report presents the findings of a survey conducted among college students within Australia.In this study, participating students were required to complete a questionnaire which sought to assesspersonal use of social media, gender, preferred social media, time spent in social media. In the survey,a sample of 20 students were included to take part with 55% (n = 11) being female respondentsand 45% (n = 9) being male respondents. The age of the respondents ranged between 18 to 25years old with the average and median ages being 21.6 years old and 22 years old respectively.The following were the key findings from the study;On average the students said to spend approximately 3.15 hours on social media everyday.Facebook is the most preferred (45%) social media followed by Instagram (40%) andTwitter is at the last positionFemale students spend more time on the social media platforms as compared to the malestudentsNo significant association between gender and most preferred type of social media.2
Social media usage among college students in Australia_2

Table of ContentsExecutive summary.....................................................................................................................................2Introduction.................................................................................................................................................4Method of data collection............................................................................................................................5Introduction.............................................................................................................................................5Subject Selection.....................................................................................................................................5Instrumentation........................................................................................................................................5Data Collection........................................................................................................................................5Data Analysis..........................................................................................................................................6Limitations..............................................................................................................................................6Summary of the data set..............................................................................................................................6Demographic profile of the customers.....................................................................................................6Gender.................................................................................................................................................6Age......................................................................................................................................................7Race.....................................................................................................................................................7Most preferred social media................................................................................................................8Thought of leaving social media..........................................................................................................9Data analysis...............................................................................................................................................9Descriptive statistics................................................................................................................................9Hypothesis Testing................................................................................................................................10Conclusion and recommendations.............................................................................................................13Recommendations and future research..................................................................................................13Works Cited...............................................................................................................................................14Appendixes................................................................................................................................................15A1: Questionnaire..................................................................................................................................15A2: Data................................................................................................................................................163
Social media usage among college students in Australia_3

Introduction New improvements in the technological world have made it easy for friends, families andassociates to communicate. Online networking systems (social media network) has drasticallygained popularity in the last few years. Individuals utilize online networking locales such asTwitter, Facebook, and Myspace to make and manage relationships with others [ CITATIONAhn11 \l 1033 ]. These online networking locales let the individuals who utilize them makeindividual profiles, while interfacing with different individuals in the sites. Individuals withprofiles can put up their photos, let people know what they are doing at any given time, and sendindividual or open messages to whomever they pick. In this era of "information age", onlinenetworking sites appear to develop in fame quickly, particularly among youthful grown-ups[ CITATION DeA12 \l 1033 ]. Specifically, college students form the biggest proportion of those whouse web-based networking media platforms[ CITATION Uri09 \l 1033 ]. Lenhart, Purcell, Smith, and Zickuhr (2010) established that 72% of all college students have asocial media profile with 45% of the students visiting an online networking website at least oncea day. Huge numbers of these youthful grown-ups utilize web-based social networking systemsto speak with family, companions, and even people unknown to them. Online networking localeshave made new and non-individual routes for individuals to associate with others and youthfulgrown-ups have exploited this mechanical pattern. Aglobal reportfrom a study conducted bydigital market measurement companycomScore, established that social networking sites reach ahigher proportion of women as compared to men. The same study found out that women ingeneral spend significantly more time on social networking sites as compared to the men.The main purpose of this study was to investigate how web-based social networking comparesbetween the male and female students.4
Social media usage among college students in Australia_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Exploratory Analysis on Data Privacy and Access
|23
|2561
|377

Effective Media Plan for ABC College: Targeting the Leading Provider of Courses in Australia
|6
|954
|442

Trend of Social Sites in Canada: A Study
|7
|1036
|50

Data Analysis on Consumer Behaviour in Online Purchasing and Selling Activities
|15
|4728
|374

Customer Persona and RACE Model for Just Eat
|11
|2776
|494

Digital Marketing and Advertising Strategy for Desklib: A Study
|18
|947
|137