Self Reflection on Advantages and Disadvantages of Social Networking in Hotel Industry

Running Head: Self Analysis 1
Business Research
Self reflection on advantages and disadvantages of social networking in
hotel industry

Self Analysis 2
Contents
Overview......................................................................................................................................................3
Effectiveness and your usefulness of the learning experience ...................................................................3
Usefulness of learning process....................................................................................................................3
Activity in the learning process....................................................................................................................3
Evaluation of the learning............................................................................................................................3
Explanation of the learning process.............................................................................................................3
Applied learning...........................................................................................................................................3
References...................................................................................................................................................4

Self Analysis 3
Overview
Social media is the cost effective strategy that has the potential to link with outside world
without any costs (Stephen and Galak, 2012). I have learnt that social media can increase the
revenue of the business if organization uses it in effective way. Along with that I have learnt that
social media are utilized by number of customers who map their visit to hotels after analyzing
the menu and the room size. There is umber of benefits along with it can be provided to the
customers with the help of social networking.
Effectiveness and your usefulness of the learning experience
I have observed the effectiveness and the usefulness of the research advantages and
disadvantages of social media in hotel industry in which I have learnt that like other industry,
hotel industry can initiate applications to develop their business marketing plan digitally. I have
gained knowledge about many hotels in hotel industry that attract number of customers by
applying competitive techniques and prize distributions. I observed that there is location based
application which utilize by the hotels to offer complimentary utility products as per the need of
the destination ( Xenos, Vromen and Loader, 2014). I have found that there are number of
benefits of social networking in industry as it facilitates hotel industry to increase the number of
guests in the hotel. Along with that there are some disadvantages of social networking in hotel
industry such as time consuming, over costs, inefficient outcomes and trademark and copyrights
violation. I have found that Safety, trust and privacy have also become difficult to be maintained
in social media marketing for hotel industry. This research is very effective and usefulness as it
covers huge concept of social media strategy that would be helpful for me to attain the objectives
in my life significantly (Van Laer, 2014).