Social Media Marketing Effectiveness

This assignment delves into the efficacy of social media marketing strategies. It analyzes how social media platforms contribute to brand visibility, foster customer relationships, and cultivate brand loyalty. The document highlights key findings from research studies and emphasizes the importance of authentic engagement in building a strong online presence.

Student Name
Institute Name

Contents
Introduction......................................................................................................................................3
Effectiveness and usefulness of the learning experience.................................................................3
Opinion of learning experience.......................................................................................................3
Value of the experience...................................................................................................................4
Usefulness of the learning process..................................................................................................4
Course..........................................................................................................................................4
Program........................................................................................................................................4
Future career................................................................................................................................5
Life...............................................................................................................................................5
Happening in learning process.........................................................................................................5
Evaluation of learning......................................................................................................................6
New insights on learning process....................................................................................................6
Application of the learning..............................................................................................................7
Conclusion.......................................................................................................................................7
Reference.........................................................................................................................................8

Introduction
The report is a reflective essay on the overall learning on the topic of advantages and
disadvantages of social network in business. The report will highlight the usefulness of the
overall learning experience.
Effectiveness and usefulness of the learning experience
Opinion of learning experience
Social media platforms like Facebook are constantly cited as an ideal place for businesses setting
a social media presence. A platform like Facebook is a huge network which comes with
combination with the overall flexibility as well as simple in usage which further make it a better
fit for many businesses. Platform like Google+ also enjoy a good place as well since the Google
search outcomes as this platform is working to combine the network in all product ranges but it
is small in size in comparison to Facebook since it is more intimate, customized interaction with
consumers (Sheldon et al., 2017). Platforms like Twitter can be very useful as well for
organization with stable flow of information that flashes as well as links to share with so many
followers. For organization, another platform which is becoming popular is Instagram which is
now owned by Facebook which also enables a visual medium to tell the story as well as also
boast about the huge audience in the form of consumer. Outside the boundaries of social media,
there are other platforms that can offer varied marketing options for the right kind of business.
Pin interest is growing at a steady level.

Value of the experience
An organization can comfortably establish the presence of so many medium of social media
channels but none of the networking site will assist in gaining consumers without much
investment. It is important to understand for the businesses that an unattended Facebook platform
or Twitter feed can create bad reputation on prospective users and can further cause business to
lose the base of fan. It is important that businesses must consider the resources right before
creating a social media marketing based strategy to make sure that they can give right attention
and communication required to embrace the impact of social network in an effective manner.
Usefulness of the learning process
Course
Social networking has been the truth of time and people are getting clarity about that social
media works everywhere. However, it is crucial to learn more about all the platforms in detail
like for example, Twitter has six diverse form of communication or Facebook is usually very
active on Fridays. All this information will can only be gained with detailed study.
Program
The program will help in understating the marketing and the traditional definition of marketing
says that it is an activity as well as a process for developing, communicating and delivering
offers that have additional value to consumers. Social media marking in the current time also
argues that the motive or aim of social media marketing is based on building a brand as well as
increase the overall visibility of brand with the help of building association and interacting with
prospective consumers.

Future career
The truth is that the social networks are one of the fastest developing sectors worldwide.
Anything related to internet marketing get directly attached with social media but with an annual
growth by 25% in next five years, there is no doubt about the fact that it is time to start investing
in learning and understanding social media.
Life
Presence in social networking platform without any right strategy or plan can be very harmful for
the businesses these days. To sustain in market as well as to have a social standing in the society,
it is very crucial to create a social media platform with right marketing as well as branding
strategy that it can aid or help the organization to function more efficiently on varied online
marketing platform.
Happening in learning process
Following is the detailed discussion: -
1. Setting of goals: initiate big and slowly work down. The relevant question which
companies need to ask that do they need rise in loyalty of customers.
2. Knowledge of target audience: it is important that companies understand that they don’t
just use demographics but also increase the base for psychographics.
3. Social media: it is also very important to determine about which digital platform will help
in connecting with the audience more and will this will further take any form of medium
like video or podcast to promote further.

4. Strategy for social network: attention should be given on social media that can add more
value. The main reason since the network has more than hundred million user who are
active doesn’t really mean that they will directly be part of the brand goals.
5. Measurement and evaluation: the definition of success has been changed for people and it
has become important to constantly evaluate the social media strategy in order to gain
clarity on its overall effectiveness (McCauley et al., 2017). For business these days, it has
become important engage the audience more and more.
Evaluation of learning
For some people, investment in social networking marketing function may have recognized a
missing link that connects them with the customers. But for other people, who look to change or
contemplate the division into social marketing end, it is crucial to never look ahead that
discussed facts. The activities of social media raise the overall awareness of the brand. Approx.
seventy eight percent of small organizations are using social media to gain the attention of new
customers (Huang et al., 2017). In addition, there are thirty three percent of customers that have
recognized social media as how they can look for new brands based products as well as services.
New insights on learning process
When the organizations are on right path, social network lead to real association building. There
are parts of what make things for platforms like Twitter and Instagram marketing very cook and
is also based communication that one gets to have with the customer base. People can read
tweets as well as updates on Facebook to gain the insight about the routine lives of people. The
relevant questions are what kind of products the customer can buy and why and what people are
doing on the weekend and how it can be capitalized by the organization.

Organization can also use social media network as a tool to connect with many complementary
as well as non-competing businesses with the help of thought leaders and various task maskers in
the current space along with media people who cover the sector.
Application of the learning
There are number of studies and reports that have found out that the brand with active base of
social media have more number of loyal consumers (Venkataramani et al., 2016). It is always
simple to imaging why since the hype around it huge. While engaging as well as communicating
on social media, companies try to become its true self and try to become a part of people who
share a common vision.
Conclusion
Social networking marketing aids to validate the popularity of brand. An organization’s social
media presence when done in right manner, communicate with customer that the brand is more
active and attentive on thriving interaction with the customers. More than sixty percent of
customers take an effort to search for businesses online and are more likely to use one with more
informative social media presence.

Reference
Huang, G.C., Rajapaksa, S., Bravo, J. and Brannan, A.M., 2017. CMHI National System of Care
Expansion Evaluation: Using social network analysis to assess inter-agency collaborative
relationships across partner agencies and organizations Paper presented at the 30th Annual
Research and Policy Conference on Child, Adolescent, and Young Adult Behavioral Health.
McCauley, H.L., Bogen, K. and Miller, E., 2017. Identifying Support Systems of Young Women
in Foster Care to Reduce Risky Behavior: a Mixed Methods Social Network Study. Journal of
Adolescent Health, 60(2), pp.S1-S2.
Sheldon, P., Rauschnabel, P.A., Antony, M.G. and Car, S., 2017. A cross-cultural comparison of
Croatian and American social network sites: Exploring cultural differences in motives for
Instagram use. Computers in Human Behavior, 75, pp.643-651.
Venkataramani, V., Zhou, L., Wang, M., Liao, H. and Shi, J., 2016. Social networks and
employee voice: The influence of team members’ and team leaders’ social network positions on
employee voice. Organizational Behavior and Human Decision Processes, 132, pp.37-48.