Benefits & Drawbacks of Utilizing Social Networking in the Business of Wesfarmers Limited

Business Research
Project

Table of Contents
Literature Review........................................................................................................................................3
An opening statement of the Research Problem &Research Question (RQ)................................................3
Research Problem........................................................................................................................................3
Research Question...................................................................................................................................4
Discussion of major theories, models or streams of influence relevant to the RQ.......................................6
Draw the reader’s attention to any contrasting views expressed in prior research in this area -...................8
References.................................................................................................................................................11

Research Title
The title of the current research work is “Benefits &drawbacks of utilizing social networking in
the business of “Wesfarmers limited
Literature Review
An opening statement of the Research Problem &Research Question (RQ)
Research Problem
In this fast running world, competition is taking wider place &also provide direct impact
on the performance of the each &everyone life. In this time, advanced technologies are helpful to
improve the day to day operations of the company so that businesses can take more competitive
advantages. As per the demand of the situation, it is necessary to implement the technologies
&improve the effectiveness of the companies. The primary motive of this study is to understand
the requirements of the social networking &also identify its benefits &drawbacks so that
companies can effectively identify the usages of the social media &social networking &improve
their ability & capability in order to avoid the drawbacks &adopt the benefits of the social
networking (Bilyalova, Salimova and Zelenina, 2019). Social networking has become much
more widespread &contains numerous websites including Youtube, Facebook, Instagram &
Twitter provide internet social platforms whereby people may freely share their interests, actions,
photographs, & position in ability for others to recognise what they're on about or might do in
the coming. T is determined that social networking sites marketing got a lot of traction from
around time Myspace & Facebook were created. Businesses & enterprises may now easily
engage with big groups of people & express their knowledge thanks to these social networking
sites. They even use advertising to inform the public about just the debut of their new product
based on their tastes & preferences. Nonetheless, there are also few substantial problems with the
social networking hacking & cyber-crime, & as an outcomes, there was some spillage or
overflow of various important data about the organisation &its customers. The Wesfarmers
Organisation of Australia's study challenge based on social networking is mostly online crimes

such as cybercrime & hacking. As outcomes, there was an escalation in the threat of the
company's information being disseminated. As a result, the company has suffered a significant
financial loss, which may have an impact on several divisions. Wesfarmers mainly focused on
the disadvantages of the social networking sites so that company can try to reduce its impact on
their day to day working operations (Chang, Shen and Liu, 2016). Some specific drawbacks
which are facing by the organisation such as time consuming, proper awareness is required, some
investment is required, sometimes bad publicity, &problem is more visible, exposed to trolls,
extortion problems. These are considered as the most specific drawbacks which can mainly focus
by the organisation so that company can effectively manage their regular business operations.
Furthermore, cyber bullying is carried out in a variety of ways in several fields by creating a fake
identity. Moreover, this resulted in the spread of a variety of rumours among Wesfarmers'
customers. As per to certain circumstances, indiscriminate use of social media in the corporate
world may lead to frauds & cheating. As an outcome, the biggest research challenge in the
industry is security & privacy concerns, which may have an influence on the corporation's brand
reputation in the market (Dhar, Bose and Khan, 2021). The main motive of this study is to focus
on the benefits of the social networking platforms so that companies can effectively manage their
operational activities in an appropriate manner. There are various benefits of social networking
which are considered by the Wesfarmers such as attract the customers, provide instate feedback
to their customers, build the customer loyalty, improve the market reach, international
appearances, enhance the research &development &reduce the marketing cost, increase revenue,
create strong customer network &develop the brand image of the company. With the help of this
study, researcher is mainly focused about to identify the appropriate benefits &drawbacks of
implementation of social networking for the Wesfarmers Limited organisation.
Research Question
The primary purpose of this research is to identify the benefits &drawbacks of proper
utilising the social networking for Wesfarmers Limited. The main research question is to
determine the appropriate advantages &disadvantage of the social networking so that company
can effectively adopt specific strategies to deal with the disadvantages of the social networking
&also consider the advantages of the social networking in an effective way. In context of the
research problem, it is referred to as the major & principle portion that assists in examining,