How Social Networking Sites Enhance Communication Between Employers and Employees

Annotated Bibliography
How social networking sites help employers to communicate effectively with employees
Student’s Name
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GOYAL, S. (2012). Facebook, Twitter, Google+: Social Networking. International
Journal of Social Networking and Virtual Communities, 1(1).
doi:10.11591/socnetvircom.v1i1.732
According to (GOYAL, 2012), the rising popularity of social networking sites and their
increasing use have eased communication between the management and employees to
enhance high productivity in workplaces. Over the past years, social media sophistication and
widespread has outstripped expectation in various organizations. The article explains that this
is because social media has provided many individuals across the world with voices in public
spaces. Social networking sites have allowed people to use their voice to communicate with
each other on every corner of the globe. This phenomenon of communication through social
networks has a greater impact on workplaces. This is because it has presented an opportunity
for employers and employees to engage in their work on a collective basis. FaceBook,
Twitter, MySpace, and LinkedIn are the four major social networking sites that are enhancing
communication across the world.
Kalyta, P. (2011). Social Networking and Organizational Performance: An Empirical
Investigation of the Corporate Use of Twitter. SSRN Electronic Journal.
doi:10.2139/ssrn.1736109
Effective communication using social media within workplaces is mainly reinforced by their
ability to react instantaneously to a vast number of people in an organization. (Kalyta, 2011)
Explains how social media has laid a platform that allows two-way communications through
instant messaging available in the chat rooms. Also, (Kalyta, 2011) states that effective
communication has also been enhanced in the workplaces among employers and employees
due to their easy accessibility and usability. This is because in the current world social
networking sites are readily available to everyone who can use a smartphone or a computer.
These factors have enhanced higher adoption of social sites masking them the fundamental

part of organizations every day’s life. This paperwork focuses on how social networking sites
help employers communicate more effectively with employees to enhance higher
productivity and other added values at workplaces.
Guo, H., Pathak, P., & Cheng, H. K. (2015). Estimating Social Influences from Social
Networking Sites-Articulated Friendships versus Communication
Interactions. Decision Sciences, 46(1), 135-163. doi:10.1111/deci.12118
(Guo, Pathak, & Cheng, 2015) Articulates that internet and social networking media have
greatly contributed to fundamental changes concerning how people interact in the business
world and other private spheres. Companies and other corporate organization across the
world have played catch-up to understand ways of harnessing the emerging technologies for
better management. The article further explores how different employers in various
organizations have responded to the advancing technology in the modern world to facilitate
relationships with their employees through social media. Various online communication
channels such as emails and other instant messaging have changed efficiency and nature of
communication processes in businesses and other organizations. This is by maintaining
relationships among working colleagues to enhance their primary roles. Since it is difficult
for employers to contact all employees in their business organizations, social networking sites
have provided an opportunity for them to have quicker and faster communication.
Criado, J. I., & Villodre, J. (2018). Public employees in social media communities:
Exploring factors for internal collaboration using social network analysis. First
Monday, 23(4). doi:10.5210/fm.v23i4.8348
In case of issues that need instant attention, employers are always in a position to send the
messages through social networks such as MySpace and LinkedIn to their employees. This
enables information to reach all employees within a short time making them have quick
reaction and decision toward what the employer required them to do. This has facilitated the