How Social Networking Sites Enhance Communication Between Employers and Employees

This annotated bibliography explores how social networking sites like Facebook, Twitter, and LinkedIn help employers communicate more effectively with employees to enhance productivity and other added values at workplaces. The articles discuss how social media has eased communication between the management and employees, how it has allowed for two-way communication, and how it has facilitated better collaboration among employees. The bibliography also highlights the importance of social networking sites in marketing and disaster recovery.

Annotated Bibliography
How social networking sites help employers to communicate effectively with employees
Student’s Name
Institution Affiliation(s)

GOYAL, S. (2012). Facebook, Twitter, Google+: Social Networking. International
Journal of Social Networking and Virtual Communities, 1(1).
doi:10.11591/socnetvircom.v1i1.732
According to (GOYAL, 2012), the rising popularity of social networking sites and their
increasing use have eased communication between the management and employees to
enhance high productivity in workplaces. Over the past years, social media sophistication and
widespread has outstripped expectation in various organizations. The article explains that this
is because social media has provided many individuals across the world with voices in public
spaces. Social networking sites have allowed people to use their voice to communicate with
each other on every corner of the globe. This phenomenon of communication through social
networks has a greater impact on workplaces. This is because it has presented an opportunity
for employers and employees to engage in their work on a collective basis. FaceBook,
Twitter, MySpace, and LinkedIn are the four major social networking sites that are enhancing
communication across the world.
Kalyta, P. (2011). Social Networking and Organizational Performance: An Empirical
Investigation of the Corporate Use of Twitter. SSRN Electronic Journal.
doi:10.2139/ssrn.1736109
Effective communication using social media within workplaces is mainly reinforced by their
ability to react instantaneously to a vast number of people in an organization. (Kalyta, 2011)
Explains how social media has laid a platform that allows two-way communications through
instant messaging available in the chat rooms. Also, (Kalyta, 2011) states that effective
communication has also been enhanced in the workplaces among employers and employees
due to their easy accessibility and usability. This is because in the current world social
networking sites are readily available to everyone who can use a smartphone or a computer.
These factors have enhanced higher adoption of social sites masking them the fundamental

part of organizations every day’s life. This paperwork focuses on how social networking sites
help employers communicate more effectively with employees to enhance higher
productivity and other added values at workplaces.
Guo, H., Pathak, P., & Cheng, H. K. (2015). Estimating Social Influences from Social
Networking Sites-Articulated Friendships versus Communication
Interactions. Decision Sciences, 46(1), 135-163. doi:10.1111/deci.12118
(Guo, Pathak, & Cheng, 2015) Articulates that internet and social networking media have
greatly contributed to fundamental changes concerning how people interact in the business
world and other private spheres. Companies and other corporate organization across the
world have played catch-up to understand ways of harnessing the emerging technologies for
better management. The article further explores how different employers in various
organizations have responded to the advancing technology in the modern world to facilitate
relationships with their employees through social media. Various online communication
channels such as emails and other instant messaging have changed efficiency and nature of
communication processes in businesses and other organizations. This is by maintaining
relationships among working colleagues to enhance their primary roles. Since it is difficult
for employers to contact all employees in their business organizations, social networking sites
have provided an opportunity for them to have quicker and faster communication.
Criado, J. I., & Villodre, J. (2018). Public employees in social media communities:
Exploring factors for internal collaboration using social network analysis. First
Monday, 23(4). doi:10.5210/fm.v23i4.8348
In case of issues that need instant attention, employers are always in a position to send the
messages through social networks such as MySpace and LinkedIn to their employees. This
enables information to reach all employees within a short time making them have quick
reaction and decision toward what the employer required them to do. This has facilitated the

better collaboration of all subordinate workers and their employer in workplaces (Criado &
Villodre, 2018). Collaboration has greatly transformed work outputs in businesses and other
organization due to effective communication between managers and their employees through
networks that promote teamwork.
Wickramasinghe, V., & Nisaf, M. (2013). Organizational policy as a moderator between
online social networking and job performance. VINE, 43(2), 161-184.
doi:10.1108/03055721311329945
In their article, (Wickramasinghe & Nisaf, 2013) explains how frequent communication
between employers and employees has allowed everybody to contribute to enhancing the
better performance of organizations. This is because communication allows every
subordinate member in an organization to grow together in a team. Also, it has also been
noted that most of the employees are the young generation who is always determined to use
social networking sites in their workplaces. It is, therefore, important for employers to use the
social networks while communicating with the youths to engage a large percentage of them
on the workforce. Also, the article states that due to a large number of youth employees the
demand to use social networking sites tools as a prerequisite for having useful results in
workplaces has also increased. This has thus created a perfect working world for the
employees (Wickramasinghe & Nisaf, 2013).
Lehtimäki, H. (2016). The Strategically Networked Organization.
doi:10.1108/9781786352910
Communication between employers and employees has given them a chance to discuss work
and business related issues together. According to this article, this has resulted in increases in
work performance, in various organizations. Higher work performance as a result of effective
communication in organizations through social networking has led to an increase in
productivity. Through social sites, such as a MySpace, Facebook, and Plaxo, employers can

capture ideas and knowledge from the mind of employees (Lehtimäki, 2016). This is because
these sites have become powerful tools for linking communities with similar interests and
goals. Employers will, therefore, have a chance of connecting all employees under similar
professional interest to ease productivity and marketing. Through the use of Twitter,
employers will allow all subordinate workers to participate in companies’ subject matters and
transfer knowledge across the organization
Wittenberg, H. (2017). The Use of Social Media in Marketing a Practice. Oxford
Clinical Psychology. doi:10.1093/med:psych/9780190272166.003.0028
Emails and instant messaging through social networking sites have enhanced a reduction of
time used by workers to do their work. According to this article, the use of Twitter and
Facebook among employers to reach their employees will cut down the amount of time to
contact all subordinate workers. This is because social networking sites are very fast for
transferring information from one person to the other. Employers have also leveraged
communication through social networking power to find a new market and business
opportunities. This is by engaging like-minded employees to share their information
concerning marketing techniques and strategies. Also, communication between employers
and employees through MySpace and Twitter has also improved innovative values leading to
success in the business (Wittenberg, 2017). This is because free communication creates
channels through which all subordinate workers in an organization boost their effort towards
achieving their target. Moreover, employers can also use social network sites to gather
suggestions from employees concerning ways of improving their products and services to
have better results.
Ivana, G. (2018). Social Networking and Emotions. Social Ties in Online Networking,
141-171. doi:10.1007/978-3-319-71595-7_6

Through the use of social networking sites such as LinkedIn, Twitter and Ning, employers
can engage and align their employees in various organizational activities. According to Ivana,
communication through social networking keeps employees emotionally and intellectually
engaged in their work leading to the success of the company. Social networking sites
especially LinkedIn is well suited to enhance communication intended to keep employers and
employees connected to the vision and mission of an organization (Ivana, 2018).
Brake, D. R. (2014). How and Why Social Media Interaction Is Different. Sharing Our
Lives Online, 42-74. doi:10.1057/9781137312716_3
LinkedIn and Facebook social networks allow employers to establish two-way dialogues
through instant messages available at chat rooms. This help in raising the perception among
employees to work together with their employers. Also, employer’s communication through
social networks makes employees feel connected and thus focusing on their tasks and
activities. Also, LinkedIn and Twitter are used by employers as professional, social networks
to make businesses and organizations connections with their prospective employees.
According to Brake, social sites allow employers to have a better understanding of all
employees regarding their strength and weakness. Social networking sites communication
allows businesses to have continuity and quick recovery of disasters. This is because they
allow a large number of people to connect simultaneously and efficiently (Brake, 2014).
Employers in various organizations across the world use networking technologies such as
LinkedIn, Twitter and Facebook to communicate with their employees during emergencies.
This allows employees to address any tragedy occurring in an organization effectively.
Golbeck, J. (2013). Business Use of Social Media. Analyzing the Social Web, 213-221.
doi:10.1016/b978-0-12-405531-5.00015-8
According to Golbeck, social networking sites have currently evolved into a mixture of
socialization and working fields. Many businesses and organizations are now engaging in

social network sites means of communication. Many employers have developed policies for
using social media such as Facebook, LinkedIn, Twitter, Ning, Plaxo and Myspace to
enhance effective communication with their employees (Golbeck, 2013). These networks
allow two-way dialogues among subordinate workers thus enhancing higher productivity.
Employees are also allowed to identify their belonging to an organization thus boosting their
workforce to have better results. Also, through social network sites communication,
employers can alert employees about any disaster arising in the company.

References
Brake, D. R. (2014). How and Why Social Media Interaction Is Different. Sharing Our Lives
Online, 42-74. doi:10.1057/9781137312716_3
Criado, J. I., & Villodre, J. (2018). Public employees in social media communities:
Exploring factors for internal collaboration using social network analysis. First
Monday, 23(4). doi:10.5210/fm.v23i4.8348
Golbeck, J. (2013). Business Use of Social Media. Analyzing the Social Web, 213-221.
doi:10.1016/b978-0-12-405531-5.00015-8
GOYAL, S. (2012). Facebook, Twitter, Google+: Social Networking. International Journal
of Social Networking and Virtual Communities, 1(1).
doi:10.11591/socnetvircom.v1i1.732
Guo, H., Pathak, P., & Cheng, H. K. (2015). Estimating Social Influences from Social
Networking Sites-Articulated Friendships versus Communication
Interactions. Decision Sciences, 46(1), 135-163. doi:10.1111/deci.12118
Ivana, G. (2018). Social Networking and Emotions. Social Ties in Online Networking, 141-
171. doi:10.1007/978-3-319-71595-7_6
Kalyta, P. (2011). Social Networking and Organizational Performance: An Empirical
Investigation of the Corporate Use of Twitter. SSRN Electronic Journal.
doi:10.2139/ssrn.1736109
Lehtimäki, H. (2016). The Strategically Networked Organization.
doi:10.1108/9781786352910
Wickramasinghe, V., & Nisaf, M. (2013). Organizational policy as a moderator between
online social networking and job performance. VINE, 43(2), 161-184.
doi:10.1108/03055721311329945

Wittenberg, H. (2017). The Use of Social Media in Marketing a Practice. Oxford Clinical
Psychology. doi:10.1093/med:psych/9780190272166.003.0028