How to Utilize Social Networking for Competitive Advantage in Business

This article discusses how businesses can use social networking to create competitive advantages. It also provides tips on writing effective emails in the business environment.

Running Head: BUSINESS 1
Business
Name
Institution

BUSINESS 2
Business
Memorandum
TO: Supervisor Kim Johnson
FROM: Dedan Thompson
DATE: 10th April 2018
SUBJECT: How the business can best utilize social networking to create competitive advantages
for the company
Today, the social media plays a critical role in organizations by helping bring businesses and
customers together in modern ways (Hatter, n.d.). Thus, the firm can use the social media and
social networking in various ways to create competitive advantage for itself.
First, the company should begin by utilizing social media as a way to achieve better engagements
with its clientele. Today, social networking allows the business to differentiate its goods and
services that the company offers. As such, it helps the business differentiate the customer
experiences that the company offers (“Ten Ways,” n.d.). Thus, this way the firm will be able to
build new relationships with their social media base and engage better with its customers,
thereby gaining a significant advantage over its competitors in the market.
Secondly, the company can obtain a competitive advantage over its rivals through the use of
crowd sourcing. As such, it should augment knowledge management and web self service
systems with new sources of information (“Ten Ways,” n.d.). In turn, this will ensure
augmentation and integration of information across every channel of information, thereby
gaining an upper hand over its competitors.
Finally, the company may capitalize on the multiple advantages of social networking to help it
gain an upper hand over rival companies in the industry. These advantages include the improved
understanding of unmet needs of the target market, reduced switching costs, and lower call
centre costs through faster client engagement on social media platforms (Gabrielle, 2011). In
turn, this reduces the overall cost of production and helps the firm gain a competitive advantage
over other firms in the industry.
Effective Email Messages in the Business Environment
Citation: Writing Effective Emails. (n.d.). Mind Tools. Retrieved 11 April 2018, from
https://www.mindtools.com/CommSkll/EmailCommunication.htm
Summary
As a whole, the article explains the strategies on how to draft and send clear, effective and
successful emails within the business environment. For a long time now, email has been the main
tool of business communication. Even so, email communication has resulted in confusion,
tension and other negative consequences for many working professionals. Thus, the article
explains how professionals can draft their emails in such a manner that it does not result in
negative effects and instead be effective and successful in communication. The author highlights

BUSINESS 3
rules of effective email writing. They include making good subject lines, avoiding over-
communication by email, keeping the message brief and clear, being polite and proofreading the
email before sending.
Critique
As a whole, the paper is informative and authoritative. The author appears to be well informed in
the field of effective business email writing as he explains the main rules to effective email
writing.
Furthermore, the author uses not only the article but also a video to explain clearly and in simple
language how to write effective, clear and successful emails that help the sender get the response
they want.
Application
The article is highly applicable to the business professional setting in the real world. Specifically,
the information in the article can help managers, supervisors and all employees in drafting clear
and well structured emails and thus improve communication channels within the business.
I might share the information in the article with my colleagues and supervisor through a
company memorandum or even social media to help them also learn on how to write effective
business emails. In turn, this information will change the way people within the organization
draft and send their official emails within the company.

BUSINESS 4
References
Gabrielle, D. (2011). Five Ways to Boost Competitive Advantage with Social Media. Sicion.
Retrieved 9 April 2018, from https://www.cision.com/us/2011/08/five-ways-to-boost-
competitive-advantage-with-social-media/
Hatter, K. (n.d.). Competitive Advantage of Social Media. Chron. Retrieved 9 April 2018, from
http://smallbusiness.chron.com/competitive-advantage-social-media-39239.html
Ten ways that social media can give you a competitive edge. (n.d.). Call Centre Helper.
Retrieved 11 April 2018, from https://www.callcentrehelper.com/ten-ways-that-social-
media-can-give-you-a-competitive-edge-13321.htm
Writing Effective Emails. (n.d.). Mind Tools. Retrieved 11 April 2018, from
https://www.mindtools.com/CommSkll/EmailCommunication.htm