Role of Technology in Supporting E-commerce Practices

E-Business

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Table of Contents
Introduction............................................................................................................................. 2
Role of technology in supporting e-commerce practices.........................................................2
Communication tools........................................................................................................... 2
Social networks.................................................................................................................... 2
Advertisements.................................................................................................................... 3
Web 2.0 application............................................................................................................. 3
Virtual Reality and Augmented Reality.................................................................................4
Entertainment...................................................................................................................... 4
Transactions/purchases....................................................................................................... 4
Conclusion................................................................................................................................ 5
References................................................................................................................................6

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Introduction
With the popularity of the internet and online-based services, the importance of
internet infrastructure is growing significantly in organisations. The popularity of the
internet influences the e-marketing strategy of corporations by assisting them in reaching a
wider audience while operating efficiently. The internet and web features make it easier for
companies to improve their profitability by allowing users to access their products online
and purchasing them. There are a number of ways in which the internet and mobile features
are used by organisations to support and improve their e-commerce facilities. In this report,
the role of the internet and mobile feature will be discussed in improving and supporting
the e-commerce operations of an organisation.
Role of technology in supporting e-commerce practices
Communication tools
One of the key features of e-commerce strategy is that it enables the organisations
to reach a global audience without incurring significant cost on the expansion. The internet
is a global platform, and it enables individuals and organisations to communicate globally.
The internet infrastructure provides a significant communication tool to organisations who
engage in e-commerce activities since they enable them to communicate with their
audience without any delay or issues. The customers can easily write their issues and
problems on the message boards, or they can chat with the customer case assistance from
VOIP or voice over internal protocol (Azfar, Choo & Liu, 2016). Due to the ability to chat with
the organisations and customers assistance over the phone or through emails, the
customers become confident while purchasing the products online which resulted in
increasing the overall sales of the company. Customers can simply use their smartphones to
communicate with the organisation, and it also enables them to give their review of the
products or services of the company which benefits others.
Social networks
With the growing number of smartphone and internet users, the number of social
media users is increasing globally as well. Currently, there are 3.8 billion internet users