Advantages and Disadvantages of Using the Social Network in the Tourism : Assignment
Added on 2020-05-11
6 Pages1233 Words152 Views
Running head: BUSINESS RESEARCH METHODOLOGYBusiness Research Methodology
BUSINESS RESEARCH METHODOLOGY2Evaluate the effectiveness and your usefulness of the learning experience This research is effective to understand the advantages and disadvantages of using the social network in the tourism business in India. It is analyzed that internet and rapid advance technology have changed all the companies at the international level especially tourism (Bryman,and Bell, 2015).I have also observed that tourism initiatives have to need to obtain their objectives through the internet nowadays. Since, tourism is depending on high information as well as demanding market hence there is need of using the internet. This learning experience is useful for me to make further research in marketing fields. This research is effective to develop knowledge regarding the social networking. In this way, it can be evaluated that social networking is a kind of social media which facilitates the users to link with others and create the information (Sekaran, and Bougie, 2016). This learning experience was useful for me to implement social networking within an organization. Explain how this learning process will be useful to youThis learning process is useful for me to understand the advantages of using the social network inthe tourism business. In this way, I have pointed that tourism company in India can grab the opportunities through the social network to appeal the client for sharing the photos and videos about beautiful sceneries in the nation. As a result, I am able to influence the more consumer behavior towards the tourism company. This research is also beneficial to gain my understanding about developing brand awareness and building image of the company. In this way, it is observed that the social networking sites have been used to build a favorable and adverse image about the brand. For example, Kashmir has been promoted insistently through twitter which enables the market to improve their brand imageand awareness (Leonardi, et. al., 2013). I have also developed my knowledge about the
BUSINESS RESEARCH METHODOLOGY3effectiveness of cost and time. In this way, it can be evaluated that Tourism Company needs low cost and time to promote their brand through the social network. Thus, I have pointed that it is affordable and effective due to utilizing different tools of marketing. The social network is well-located because they allow tourism companies to ease uses of the client’s reply (Schaltegger, andWagner, 2017). This learning process is beneficial for me to encourage the tourism companies for using social networking. Describe objectively what happened in the learning processI did assessment regarding disadvantages of using the social network in the tourism business. In this way, I have analyzed that possible violation of the privacy is a key issue that could impact on the approach of the organization through social media. Along with this, I have learned anotherissue of using the social network in which I have identified that business needs to develop effective content, and needs to create self-promotion. Moreover, this creates incremental cost andknow-how spammer for companies (Leonardi, et. al., 2013). This learning process has not only created my depth understanding about the social networking but also develops my marketing skill.Evaluate what you learn The business research was helpful to learn within research. Through this, I have learned that online cheater is capable to facilitate the wrong message to consumers regarding tourism companies and can also damage the brand image which is binding. It can be also evaluated that another issue of social networking is to deliver the content. I have learned that social network hasdemanded to update the content because it could be beneficial to encourage the customers and also effective to engage them. I have also observed that social network can create the problem for tourism companies because there are chances of getting an unfavorable comment from
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