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Social Media Campaign - PDF

   

Added on  2020-01-28

11 Pages3166 Words195 Views
Plan for Social MediaCampaign
Social Media Campaign - PDF_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3CAMPAIGN PLATFORM..............................................................................................................3OBJECTIVES OF SOCIAL MEDIA CAMPAIGN........................................................................4SOCIAL MEDIA STRATEGY ......................................................................................................4CAMPAIGN ENVIRONMENT AND AUDIENCE.......................................................................7CONVINCING CONTENT ..........................................................................................................8REFERENCE ................................................................................................................................10
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INTRODUCTIONIn the contemporary internet era, social media is playing an important role in order toestablish connection and communication among people who are living in the remote locations ofthe world. Furthermore, social media provides a significant platform to people to convey theirfeeling, emotion and etc. to the large number of individuals. Social Media is identified as animportant approach which is used for the democratization of information as well as transformingpeople from content readers to content publishers (Dimitriadis and Stevens, 2008). It is the shiftfrom a broadcast mechanism to a many-to-many model by scheduling conversation betweenauthors, people, and peers. In this regards, various types of social media campaigns are arrangedto promote wide range of political, social and environmental issues. This present report presentsa social media campaign for supporting the business expansion strategy of Korean clothingcompany called ‘’StyleNanda’’. The company is expanding business in the market of London byopening new retail outlets. The primary objective of social media campaign is to build a uniqueimage brand in different countries where it is operating business. It includes China, Singapore,and Hong Kong, Thailand etc. In addition to that business entity is also using an online websiteto manage sales of different products in all worldwide. CAMPAIGN PLATFORMThis campaign is organized by management of StyleNanda for increasing awarenessabout about the wide range of products and services of company in different market places wherebusiness entity is managing business. For this purpose, an online competition is organized whichincludes Instagram and Facebook. The idea is that who has designed the best looking top forcompany's new store opening collection. It is also providing a chance to win meet and greet withone of the famous Kpop celebrity (Prieto, 2009). This is because everyone knows South Korea isidentified as capital Seoul of Kpop. Therefore, the management is inviting various few famouskpop singers for our catwalk show during opening of new store in London. The company onlyoffers latest and high quality clothing products for female clients. This social media campaignwill be found very effective to attract a lot of young ladies who would love to shop and see theirfavourite singer walking on a catwalk. In this context, organization is going to invite G dragonfrom Big Bang, Jay Park and Oh Se-hoon from Exo. In this context, further investigation hasfound that planner also requires to active support of various other agencies in order to assessactive participation of people. 3
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OBJECTIVES OF SOCIAL MEDIACAMPAIGNSuccess of a social media campaign is greatly depended on the particular objectives. Onthe basis of these objectives, planner of social media campaign develops various strategies tomake campaign successful. In this context, some important objectives are mentioned below: To influence, encourage and assist young age female consumers towards new outlet inLondonTo enhance brand value of company in various overseas marketplacesTo enhance understanding of target consumers about latest fashion along with currenttrends in fashion industryTo increases sales and revenue of company in all markets where company operatingbusiness To enhance reputation of company's websites.Measurement toolsThe planner of campaign has determined several measures that determine the success ofsocial media campaign. In this context, some important measures are mentioned below: Number of entriesNumber of votesNumber of unique users who registeredNumber of stories createdNumber of story views or impressionsGrowth in fans By considering all the above measures, management of campaign is able to evaluate theeffectiveness of different strategies and all kinds of promotional efforts that are having directgoodwill and brand value of company in new market places. It also increases goodwill ofcompany in all over the world through management would assess positive impact on sales andrevenue of company. SOCIAL MEDIA STRATEGYIt is considered as the most important part of social media campaign in which planner ofwhole event develops an appropriate strategy with a combination of various social mediachannels that play important role in the promotion of whole event along with it also influencesoperational capabilities of the event (Illia and Balmer, 2012). In this context, some most4
Social Media Campaign - PDF_4

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