Advantages and Disadvantages of Social Networking in Wesfarmers Limited

BUSINESS RESEARCH PROJECT
(RESEARCH METHODOLOGY)

Contents
INTRODUCTION...........................................................................................................................3
RESEARCH METHODOLOGY.....................................................................................................4
EXPECTED RESEARCH OUTCOME..........................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
The current investigation is focused at exploring the different advantages and disadvantages
of using social networking in the Wesfarmers Limited. This organisation operates in chemicals,
retail, fertilisers, manufacturing and security merchandises. This report highlights the several
marketing strategies by using social networking. It also showcases ways it affects Wesfarmers.
For collecting information researcher has taken help of different kinds of research methods.
These methods have helped in collecting relevant and reliable information so that research
objectives could be attained and research questions could be easily addressed (Snyder, 2019).
This report involves all the relevant research methods used by researcher for the collection and
analysis of content.
Research Problem
In the modern time every individual uses different social networking sites for their own
purpose and motives. Companies and businesses have also started using social networking sites
for reaching out large number of customers. Social networking sites have opened ample number
of opportunities for companies such as wide audience, market reach and many more. The main
problem of the current investigation is that social networking sites have certain disadvantages for
companies and put company in problematic situations. Wesfarmers company has faced issue in
which hackers have hacked its social media account (Kumar, 2018). This had provided way for
outflowing of confidential information concerning the business and its various clients. With the
usage of social networking sites, sometimes incorrect information is also passed to parties who
are associated with the company. This directly impacts the image of the company in the market
in the presence of different competitors. With the increase in usage of social media, cases of
cybercrimes have increased. Young generation is mostly affected by such crimes because they
spend most of their time in surfing networking sites. Although social networking sites have
increased the number of online marketing campaigns and it has also given many opportunities.
But there are many hackers and criminals who exploit the company’s electronic set up. Hence, it
can be said that social networking has positive as well as negative side which cannot be avoided
but can control if it is managed right. The impulsive use of social networks by companies and
businesses lead to many scams and cheat cases. Therefore, the main research problem related to
the present investigation is privacy as well as security issues that directly impact the brand image
of the organisation in the market (Pandey and Pandey, 2021).