Case studies analysis : New Belgium Brewing
Added on 2021-04-24
7 Pages1492 Words68 Views
1Case studies analysisRunning head: CASE STUDIES ANALYSISCase studies analysisName:Course:
2Case studies analysisChapter 5 People and purpose at New Belgium BrewingThe New Belgium Brewing Company has been founded in 1991 in the USA by Jeff Lebesch and Kim Jordan. It operates in beer bottling, sales, distribution and marketing. The company culture encourages the employees for hard work and continuous innovation. It is 100% employee-owned business. The company core values reveal its culture and attitude towards the sustainability of the social, environmental and cultural change. The company does its best to protect the environment. Also, its values towards its employees are highly encouraging, as employees are the owners of the business. Also, it allows them to balance between their work and families. The company could build trust with its employees [CITATION New18 \l 1033 ].Answer question 1:The New Belgium Brewing Company, the third-largest craft brewery in the USA has a unique environmental vision and special core values. The company devotes much care towards sustainability. The employee-owned business with 32% of the company stocks has set certain goals towards the reduction of carbon emissions by 25%, the water usage by 10%, offsetting carsby riding bikes and managing on-site recycling. The company devotes special care to its employees through its open-book management policy that allows the employees to review the financial statements, branding plans and business strategies. The culture of the company is highly transparent that maintains trust between the management and the employees. This core value it the most appealing to me as it encourages employees' innovation, increases their satisfaction and lowers the turnover rates [CITATION Ree171 \l 1033].
3Case studies analysisAnswer question 2:Yes, I would highly appreciate the employees' action towards switching to 100% wind-powered. As the right ethical choice is likely to be taken when the employee feels comfortable towards his workplace. The harmony between the employees and organizational values, beliefs and practices usually leads to business success [CITATION Ree171 \l 1033]. Research on social responsibility and ethics has proved the relationship between ethics and social responsibility and the long-term success of the organization. Also, the key perceived organizational values are related to the managers' attitudes [ CITATION Jin10 \l 1033 ]. The influential attitude of New Belgium Brewing Company on its employees' ethics controlled their behavior and led them to accept the organizational core values and vote for it despite the negative effect on their share of revenues.Answer question 3:Organizational culture considers the shared values, beliefs and assumptions among the employees. The organizational culture can lead the employees' behaviors to accept the basic organizational values. Cultural transparency acts as an enabler to the organizational change and guarantees that the employees will accept change and will not show any resistance to it. Also, it encourages innovation, as socialization enables the employees to recognize the business requirements for development. On the other hand, the business can generate values through its policies and activities that encourage creativity and innovation. In addition, the organization has to identify the types of culture that have a positive impact on the employees' behaviors [ CITATIONNar11 \l 1033 ].
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