Human Resource Management Theory and Strategies for Sony

Running head : MANAGEMENT
MANAGEMENT
Name of the Student :
Name of the University :
Author Note :

1
MANAGEMENT
The following essay will discuss and analyze the human resource management theory on
relation tone of Asia’s largest company Sony. The company was once a humble company selling
electronic goods and services (Green,2016). Kazuo Hirai, the President and CEO of the company
lead it through its major transformations from a startup to a multinational giant. This paper will
broadly discuss the various aspects of Sony in relation to its productivity, efficiency, products,
services, core values, skill sets, strategies, missions, work culture, market competition and apply
the human resource management theory to develop strategies in order to give a tough
competition to the rivals (Manning&Butcher,2013).
Sony was established in 1946 after the Second World War in Tokyo. Its initial name was
Tokyo Telecommunications Engineering Corp. by Akio Morita and Masaru Ibuka. It launched its
U.S. branch in the year 1960. The launch of the Walkman was a game changer for Sony.
However, even after the era of tapes and CDs, Sony has been able to retain its market position
and clientele. In order to avoid competition from the rival firms, it is important to give
importance to the ever-evolving human resource management. According to the then chairman
of Sony, Akio Morita the success of the giant company was simply in the way they treat their
employees. The basic structure of any company should be that of freedom and open-mindedness
with more emphasis on performance and skills (Bratton&Gold,2017). Some companies have
developed Employer Value proposition or EVP that define the value of the employee’s work.
The EVP introduces the ‘x factor’ that clearly states what the company offers its employees and
expects from them. The company should also provide management based training to the
employees. In order to face rivalry from other companies the foundation of the company should
be strong. The foundation of any company comprises of its employees and staff members. The
strategic recruitment, planning and selection of candidates can also help on the growth of the