E-commerce Business Assignment PDF

Running head: SPO 1
SPO E-commerce Business Report
Student’s Name
Institution Affiliation

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Table of Contents
Identification of the E-commerce Models………………………………………..3
B2C E-commerce Business Model……………………………………………….3
B2B E-commerce Business Model……………………………………………….4
Effective E-commerce Revenue Model…………………………………………...4
Network and Communication Infrastructure……………………………………...4
Application Needs to meet E-commerce Business Goals…………………………5
Security Aspects…………………………………………………………………...5
E-marketing Requirement ………………………………………………...............6
Payment Systems for SPO…………………………………………………………7
Privacy and other Revenue Ethical Revenues……………………………………..8
Addressing Legal Issues Related to E-commerce………………………………….8
Customers Serve Issues…………………………………………………………….9
Measuring the Source of the Organization Proposal……………………………...10
References………………………………………………………………………...11

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SPO E-commerce Business Report
Identification of E-commerce Models
According to Chiu et al. (2014) internet is seen has the innovative e-commerce
opportunity for Super Power Org (SPO) business operations. E-commerce at SPO can be the
opening for the company to sales its products, purchase other companies products and even
exchange products and services online. However, it is significant to understand various
categories of e-commerce prototypical that exist and to find one that suit and can improve its
business operations. Though, they are numerous categories of e-commerce business model but
B2C (business to customer) and B2B (business to business) are the two main key categories.
Business to customer has been termed as selling commodities directly to individual customers
whereas, the business to business is described as the selling of commodities to other companies
or businesses.
B2C Model of E-commerce
It focuses on selling of commodities or goods and services openly to clients. The model
typically needs to the following, a website that have an online shop front or usage of marketplace
online (Wang, Wang, & Liu, 2016). Consumers can browse on organization products wired or
online and make decision to buy, and progress to an electronic checkout feature where give form
of payment processing will occur. The process normally take place through merchant account
framework via an acquired bank that has the capacity to process credit and debit cards (Chiu et
al., 2014).The payment can also be processed through payment provider.

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B2B E-commerce Model
It operates by availing commodities from one company to the other via online auctioning
or e-commerce bazaars. SPO can improved it operations by using computerized action online
interface where consumers bids and set prices for several commodities. Whereas, the e-bazaars
or marketplaces are specifically for business to business company that offer discount to large
quantities of products. E-bazaars can also be explained has the websites that allow purchasers
and retailers craft goods and services online.
Effective E-commerce Revenue Models
The company can decided to use the key and most primary revenue model that include
the subscription revenue model, advertising revenue model and sales revenue model.
Subscription income model is where users are being changed either daily, monthly or annual fee
to subscribe for a service from a business. Advertising income model is described has where fees
are engendered from its advertisers in exchange to their advertisements which is a classical
principal of all income mockups (Safa, Von Solms & Futcher, 2016). While, sales income
mockups is where wholesalers and vendors do sell their products online. The key benefits of
sales mockup is that it provide consumers with convenience, it less time consuming, and fast
data derived method to consumers since the prices are regularly and more competitive.
Network and Communication Infrastructure Needed by SPO
The internet technology required by the organization to communication with the
company computers. The protocol of transmission control IP/TCP is termed has the
communication network being used on the internet. The TCP of the Super Power Org (SPO) will
handles the data transportation while IP will perform the routing and addressing of the network

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established (Von Solms & von Solms, 2018). The primary methods of data transport that the
company may established include the packet switching and circuit. On the other hand, routing is
the process of formative the path in which message take from the time it was send to its receiving
time. The communication infrastructure needed can be built on a number of key different
technological aspects. Technological aspects include electronic business applications framework,
automated publishing infrastructure, company service frame, national data infrastructure and
message circulation groundwork (Vincent et al., 2018).
Applications needed to meet E-Commerce Business Goals
The technologies needed to develop a successful e-commerce online company are both
hardware and software (Sternquist & Goldsmith, 2018). However, the most recommended
software and hardware for Super Power Org (SPO) include web-server, sever-software including
the database, computing software, website tools that range from HTML and CCS. The database
system that SPO require can be PHP or MySQL, while networking protocol are HTTPS, FTP
and HTTP, port hardware such as Port 25 including (21 FTP) and (443HTTP), company domain
name and browsers compatibility such as MOZILLA FIREFOX, INTERNET EXPLORER,
SAFARI and GOOGLE CHROME browser (Singhal & Kar, 2015).
Security Aspects Related to E-commerce
The massive increased of the e-commerce has resulted to new generation of related security
threats. However, all online or e-commerce business are required to meet the four key integral
aspect of security in the industry. The integral considerations include privacy, integrity,
authentication and non-reputation. The basic and fundamental requirements of e-commerce
companies is to generate a secured and threat-free transaction online (Strauss & Frost, 2016).

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Furthermore, apart from the four primary integral considerations the companies have to ensure
protection from a wide number of security intimidations mostly notably is referred to as the DoS
(Denial of Service). DoS is where an attempt is being made to create computer reserve
unavailable to the envisioned users via a numerous mechanism. Privacy, is currently the main
concern for online consumers due to increase of identification theft, impersonation and other
several concerns to the consumers which must be treated with great concern my e-commerce
companies (Turban et al., 2017). The e-commerce companies must keep the information
exchanged from unauthorized individuals to ensure costumer’s safety is provided. The integrity
policy states that the exchanged data should not be altered in any way while non-reputation is the
proof needed to show that the data was received appropriately (Strauss & Frost, 2016).
Authentication describes that both sender and receiver of the information have to prove their
identification in the process of data exchange.
E-Marketing Addressing Requirements
Electronic marketing can be termed has the application of the promotion principles and
approaches through an electronic channel or media (Tynan, McKechnie & Hartley, 2014). The
specifically channel is the internet. In addressing the e-marketing the company will be required
to set its name and address. From the name and address identification the recipients of the
company emails will be able to respond directly. However, the Super Power Org (SPO) can set
its name and address when inaugural the account and even changed them over a given period
when it is necessary. For company to address e-marketing requirement the some significant must
be applied. The tips include, numerous email users and administrators to be used from the
address to flagged trusted senders. So the company should use an email address which is clearly
identified by the consumers and the company itself. For instance, it is advisable to use

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[e-mail] instead of [e-mail]. The second tip, is that the
company member who can be identified by the consumers should be used to address the e-
marketing requirement to improve the company operations. Also, an organization have to
remember that individuals will be responding through the company email address, thus, the
company must always access the address. The company can also adopt the usage of receipt
names to intensify and increased the marketing of e-commerce business. Super Power Org can
also use newsletter optimization tips to improve its e-marketing requirements (Maichel-
Guggemoos & Wagner, 2018). The newsletter optimization tips include, truth-worthiness of the
company to it consumers, recognition, personality, dependability of how the company will be
sending the messages to the consumers, various targeted sender from different group within the
company, customized reply email address to the receiver, and bouncing of administration across
the firm.
Payment Systems to be used by SPO
Payment systems of e-commerce business can be described has the facilities that allow
and accept electronic payment over the internet has deduced by (Payne & Frow, 2017).The
acceptance of payment online is being termed has the online transaction. Some of the most
known payment systems are EDI (Electronic Data Interchange). However, the online payment
system have been increasingly used in the current years because of the widespread usage of the
internet-banking and online shopping. Thus, the payment system can help the SPO to expand its
market operations both locally and internationally. Some of the payment methods that the
company can use are credit card, smart cards, e-money, debit card and electronic fund transfer
known as the EFT. The credit is the general mode of payment that can be used by the company
to attract many consumers online, while e-fund transfer is also the popular mode of payment

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which can be used to transfer funds from on bank to another. E-money is the condition where by
the payment is done through the network and the amount of money being transferred will move
from one account to another without the involvement of financial institutions. Finally, smart
cards and debit cards can be of more advantageous to the company and it consumers because
they portable and more secured.
Privacy and other Relevant Ethical Concerns
The most mentioned ethical aspects linked to e-commerce include the privacy, fraud,
security, intellectual possessions, unsolicited email, false advertisements and target of children.
However, the ethical concerns gives a foundations for the successfulness of the business in any
industry. Though, the ethical concerns are being ranked has the supplementary aspect, it is
significant for the company to maintain the required ethical standards to attain its key objectives.
Privacy can be explained has the un-lawlessness of intruding into someone freedom space
(Rouibah, Lowry & Almutairi, 2015). The privacy aspects is the most prominent factor in e-
commerce industry, because over seventy percent of the individuals using the internet are
concerned with their privacy. Even though, internet consumers have various conceptualization
concerning their safety, company are still required to more concerns about their costumers’
safety. In addition, the company should avoid spamming, cookies and clickstream to increase
their consumers’ safety over the internet.
How to Address Legal Issues related to E-commerce Business
The legal aspects to be addressed at Super Power Org (SPO) can be done through
numerous approaches linked to e-commerce business in which SPO is operating in. SPO will use
a web-tracking system to draw data of how visitors use their site via log in files (Rouibah, Lowry

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& Almutairi, 2015). The company will analysis the log in file data to track people’s movement
via a tracking software and cookie examination on the company websites. The privacy legal
issues mostly arise in the electronic payment where the company will know the identity of the
user or buyer has mentioned by (Li & Karahanna, 2015). The company will protect the identity
of its users by introducing a privacy monitoring framework or system to monitor email and any
other websites activities to determine the workers who use business hours inappropriately.
Through, monitoring framework the company will be able to track various consumers’ activities
over it website (Safa, Von Solms & Futcher, 2016). The company will also protected its
consumers by preventing fraud. The protection will be done by providing to buyers the list of
legal and genuine sales over the internet as well as the company pattern company who they will
be referred to.
Addressing Customer Service Issues
The steps to be use in addressing customers services aspects include, listening to
consumer s as well as showing some empathy to them when it is needed, assessing the condition
once the consumers has complete explaining the situation by asking them to clarify the
significant information when necessary and asking the customer’s choices and preferences (Li &
Karahanna 2015). Other essential phase to address consumer services issues include offering
resolution and giving options where necessary, delivering the resolution, following up with the
consumers and lastly, addressing the costumers associated issues inside the company.
Measuring the success of the Organization Proposal
The metric and tools which will be used to measure the successfulness of the organization
proposal include the following, consumers satisfaction, quality of both goods and services

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deliverance, consumers adoption, realization of value to the clients and lesson learnt from the
previous company project (Gummerus, von Koskull & Kowalkowski, 2017). Consumer’s
satisfaction will be attained when the manager will be ready to figure out clearly what the needs
and choices of clients who cannot explain themselves well. Deliverance quality to be achieved
the company project administrators have to through various stages to clarify why the project will
be successful to them and to clients as well (Hossain, Fotouhi & Hasan, 2015).

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References
Chiu, C. M., Wang, E. T., Fang, Y. H., & Huang, H. Y. (2014). Understanding customers' repeat
purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and
perceived risk. Information Systems Journal, 24(1), 85-114.
Gummerus, J., von Koskull, C., & Kowalkowski, C. (2017). Guest editorial: relationship
marketing–past, present and future. Journal of Services Marketing, 31(1), 1-5.
Hossain, M. M., Fotouhi, M., & Hasan, R. (2015). Towards an analysis of security issues,
challenges, and open problems in the internet of things. In Services (SERVICES), 2015
IEEE World Congress on (pp. 21-28). IEEE.
Li, S. S., & Karahanna, E. (2015). Online recommendation systems in a B2C E-commerce
context: a review and future directions. Journal of the Association for Information
Systems, 16(2), 72.
Maichel-Guggemoos, L., & Wagner, J. (2018). Profitability and Growth in Motor Insurance
Business: Empirical Evidence from Germany. The Geneva Papers on Risk and
Insurance-Issues and Practice, 43(1), 126-157.
Payne, A., & Frow, P. (2017). Relationship marketing: looking backwards towards the future.
Journal of Services Marketing, 31(1), 11-15.

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Rouibah, K., Lowry, P. B., & Almutairi, L. (2015). Dimensions of business-to-consumer (B2C)
systems success in Kuwait: Testing a modified DeLone and McLean IS success model in
an e-commerce context. Journal of Global Information Management (JGIM), 23(3), 41-
71.
Safa, N. S., Von Solms, R., & Futcher, L. (2016). Human aspects of information security in
organisations. Computer Fraud & Security, 2016(2), 15-18.
Singhal, H., & Kar, A. K. (2015). Information security concerns in digital services: literature
review and a multi-stakeholder approach. In Advances in Computing, Communications
and Informatics (ICACCI), 2015 International Conference on (pp. 901-906). IEEE.
Sternquist, B., & Goldsmith, E. B. (2018). International retailing. Bloomsbury Publishing USA.
Strauss, J., & Frost, R. D. (2016). E-marketing: Instructor's Review Copy. Routledge.
Turban, E., Outland, J., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2017). Electronic
Commerce 2018: A Managerial and Social Networks Perspective. Springer.
Tynan, C., McKechnie, S., & Hartley, S. (2014). Interpreting value in the customer service
experience using customer-dominant logic. Journal of Marketing Management, 30(9-10),
1058-1081.
Vincent, O. R., Makinde, A. S., Salako, O. S., & Oluwafemi, O. D. (2018). A self-adaptive k-
means classifier for business incentive in a fashion design environment. Applied
Computing and Informatics, 14(1), 88-97.

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Von Solms, B., & von Solms, R. (2018). Cybersecurity and information security–what goes
where?. Information & Computer Security, 26(1), 2-9.
Wang, W. T., Wang, Y. S., & Liu, E. R. (2016). The stickiness intention of group-buying
websites: The integration of the commitment–trust theory and e-commerce success
model. Information & Management, 53(5), 625-642.