SOSTAC Model for Primark: Situational Analysis, Objectives, Strategy, Tactics, Action and Control
VerifiedAI Summary
This presentation explores the SOSTAC model for Primark, a fast fashion retailer headquartered in Dublin, Ireland. It covers situational analysis, objectives, strategy, tactics, action, and control, and includes a SWOT analysis of Primark. The presentation recommends a growth strategy of market development for Primark in India, and suggests tactics such as expanding its online presence. The presentation concludes with the importance of effective marketing and business strategies for Primark to attain its objectives and goals.