Assignment about Southern Cross University

SOUTHERN CROSS UNIVERSITY
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TABLE OF CONTENTS
Executive Summary 2
1. Current Situation 3
2. Objectives 4
3. Target Market 5
4. Marketing Strategies
4.1Positioning 6
4.2 Product Offering 7
4.3 Price 8
4.4 Placement 9
4.5 Promotion 10
5. Marketing Implementation 11
6. Budget 12
7. Evaluation and Control 13
8. References 14

Executive Summary
Marketing strategies are very fundamental in any organization as they promote competitive
advantage in an organization. Marketing strategies and programs are at the core of building
the brand equality of any organization (Dudin & Frolova, 2015). This is because it is through
marketing planning that the brand awareness and the right brand image are created for an
organization. There are several key marketing strategies and activities that organizations can
undertake in the course of their operations in an attempt to build equality into the brand as
well as get a competitive edge in the industry. Organizations weave their marketing activities
around essential programs such as distribution channels, product differentiation, pricing,
communication, and brand architecture in order to increase sales and profit (Menon,
Bharadwaj, Adidam & Edison, 2015). Marketing planning is equally important as it ensures
the goals and objectives of an organization are clear to staff members. This paper is a
discussion of the role of marketing plan in Samsung Corporation.

2
1. CURRENT SITUATION
Just like any other business Samsung also has its own structure. This structure is
essential for addressing the requirements of the company, especially in the department
of innovation and creation. Samsung organizational structure features include
products divisions, division of geographical areas and corporate-based teams. These
teams are formed on the basis of the company’s functions in the management of its
operations. This feature is generally based on the necessity of networking (Chu,
2017). For instance, the company requires technology development from the research
carried out. Corporate teams of Samsung include the chief executive, operations,
finance, technology, accounting, security, marketing, global public policy and
information among many others.