Special Interest Tourism: Customer Types, Activities, and Leaflet

This report provides a comprehensive analysis of special interest tourism, examining the motivations of different customer types, including age, ethnicity, and interests in activities like cookery holidays, wine tasting, spa tourism, and adventurous sports. It details three special interest activities: spa treatments, paragliding, and bungee jumping, along with the necessary equipment and facilities required to ensure customer participation and safety. The report emphasizes the importance of safety and environmental conditions, highlighting the responsibilities of service providers in creating a healthy and secure environment. It also includes an information leaflet promoting adventurous and outdoor activities at Kynance Cove Beach, focusing on safety provisions and highlighting the area's historical and geographical significance.

Special Interest Tourism

TABLE OF CONTENTS
TASK 1 ...........................................................................................................................................1
1.1 Motivation of at least three different customer types ......................................................1
1. 2 Three special interest activities in which tourists participate .........................................1
1.3 Equipment and facilities provided to the customers and ways to enable the participation of
customers................................................................................................................................2
1.4 Safety and environmental conditions required for customers..........................................2
Task 2...............................................................................................................................................4
Information leaflet..................................................................................................................4
REFERENCES................................................................................................................................6

TASK 1
1.1 Motivation of at least three different customer types
Special interest and motivation in tourism is identified as one of the driving forces behind
development of tourism. Individuals will get motivation in their personal life when they pursue
their interest in particular activity. The appeal and motivation of these types of holidays are
soured over recent years due fact that people, now want to distinguish themselves. Basically,
different types of consumers get motivation by performing distinctive activities in their holidays.
Age is also main consumers types which reflects the differences between perception of
customers having different age groups (Wei, Miao and Huang, 2013). Usually, tourists having
various age have various wants and desires to perform activities in their holidays. For example:
People who are interest in having taste of food that belongs to different traditions and country,
mainly to go for cookery holidays where they get motivation by cooking different types of foods,
Adults have desires to go wine tasting in different countries or tourist places and children get
motivation by performing activities such as painting, pottery holidays etc. People having
different age groups get motivation by learning new skills and performing different activities.
Another customer type is ethnicity which implies that tourists belonging to different
cultures get motivation through self-improvement and relaxation (Gummerus and Pihlström,
et.al., 2012). For example: tourists of Asian countries get motivation by going to pilgrimages and
various temples in different countries. Health conscious people will have desires to go yoga
holidays and health breaks and customers belonging to modern culture have desires for Spa
tourism for getting relaxation. Further, customers of various groups such as school, colleges and
adventurous people have different desires for Holidays like going for Wildlife Safari,
paragliding, Whale watching tours and Bird watching etc. Thus, it can be said that various types
of customers pursue contrasting activities in their holidays to get motivation.
1. 2 Three special interest activities in which tourists participate
Tourists belonging to different age, culture and groups have interest in performing
different activities at tourist destinations in order to learn new skills, performing activities, self-
improvement, relaxation and enjoyment. New tourists go out to see something different which
will further more validate their individuality which is what special interest and niche tourism do
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so well in as it allows tourist to be able to differentiate themselves from the mass making them
believe better quality life. Spa is one of the most special activities in which tourists desire to
participate for getting mind and body relaxation (Roberts, Hughes and Kertbo, 2014). Tourists
mainly travel in different countries to get relaxation and desire to perform the activities which
provide them relief. These people likely to get different spa therapies which provide internal
relaxation and make them free from stress, anxiety and physical pains. Apart from this, tourists
belonging to athletic and sports background have interest to participate in the adventurous sports
activities at different destinations. Further, paragliding and Bunjee jumping are also special
interest activities that needs to be performed adventurous tourists at tourist destinations.
However, tourism service providers include these activities in their holiday packages to influence
the tourists to participate in their holidays packages.
1.3 Equipment and facilities provided to the customers and ways to enable the participation of
customers.
In accordance with accomplishment of special interest activities which are desired by
tourists belonging to different cultures, backgrounds, age and nationality. There are various
equipment and facilities need to be provided by tour operators and their service providers at
holiday destinations to get participation of customers in activities such as paragliding and Bunjee
Jumping, Skydiving and Scuba Diving, etc. For getting participation of people in different and
special types of tourism activities, service providers need to arrange different kinds of necessary
equipment to provide a feeling of safety to customers and following the rules provided by tourist
authorities (Neirotti, 2012). For example: in paragliding activities, service providers must give
safety belts, harness, safety jackets and other swim suites, etc. In scuba diving, oxygen cylinders
are provided to customers by service providers to keep customers safe under water. Professionals
are also hired by companies which take care of safety of tourists. All safety measures are
equipped in their services and rules are also communicated to tourists before going for rides
(Marzo-Navarro and Pedraja-Iglesias, 2012). Further, providing demonstration and effective
communication service providers will enable the customers to participate.
1.4 Safety and environmental conditions required for customers
As per health and safety act, it is responsibilities of service providers to facilitate healthy
and safe environment for their customers at tourists destinations. All the safety equipment which
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are required for performing different types of risky activities need to be kept and proper
instruction about the rides needs to be communicate to customers. Activities must be organised
in health environment conditions in order to avoid any type of risk which can harm the customers
(Weed and Bull, 2012). For example: paragliding activities need to be organised in bright and
sunny environment conditions in order to avoid loss or damages. Scuba diving activity needs to
be done in hot climatic conditions so that it may not affect the health of customers (Farmaki, A.,
2012). By providing all safety measures as per the rules and regulation, service providers can
guarantee safety of customers. Along with this, they can also hire professionals for supporting
tourists and providing them training about ways to avoid or face any type of problems or
situations.
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Task 2
Information leaflet
Special interest tourism
will be one of the most driving
forces which has allowed a
huge products and service
range that has been expanded
from a small market to now
the main stream in the public
domain as it phrase the special
interest which can be found on
the mots important operators
websites, these will include
subjects such as gastronomy,
adventure wine art, heritage
and culture etc. who will cater
these subjects and more all
around the globe with the
special interest market that is
often considered as exactly the
same as the special interest,
however the operators use the
team to target a much smaller
and the focus part of the
overall larger special interest
which is ever more expanding. Adventurous and outdoor
activities are organized for the
tourist at Kynance Cove Beach
which is most beautiful beach
and considered as most
All the provision related to
health and safety of consumers
will be followed. Other than
this, the safety equipments
such as oxygen cylinders, sun
glasses, caps, harness and
jackets will also be provided
be kept and provided to
customers as per safety
provision. Instructions related
to healthy and safety will be
communicate and along with
the ways to handle any type of
problems while performing
these activities. Also, the
countryside of the beach is
adventurous and attractive well
to be visited. They can spend a
part of their time at Poldhu
Cove beach, which is again a
beautiful location (Sheng and
Chen, 2013). It is also
associated with a historical
significance, that the first
Trans- Atlantic radio signal
was passed from this place in
the year 1901.
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popular destination in UK. It is
situated on the south coast of
Cornwall, which is
approximately 2 to 3 miles
away from the north west
Lizard point. It is all
surrounded with greenery and
rocks on its countryside.
It a heavenly place that
should be surely visited by the
tourist, as it would be a loss to
their visit if they miss this
heaven on earth. It can be an
adventurous place to be visited
by tourists, as it is a large open
space which can be used by
them to play various activities
or games. Special interest
activities such as paragliding
and scuba diving will be
provided to the customer on
beach under proper monitoring
of professional.
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REFERENCES
Books and Journals
Farmaki, A., 2012. An exploration of tourist motivation in rural settings: The case of Troodos,
Cyprus. Tourism Management Perspectives. 2. pp.72-78.
Gummerus, J. and Pihlström, et.al., 2012. Customer engagement in a Facebook brand
community. Management Research Review. 35(9). pp.857-877.
Marzo-Navarro, M. and Pedraja-Iglesias, M., 2012. Critical factors of wine tourism: incentives
and barriers from the potential tourist's perspective. International Journal of Contemporary
Hospitality Management. 24(2). pp.312-334.
Neirotti, L.D., 2012. and Adventure Tourism. Sport and adventure tourism. p.1.
Roberts, D., Hughes, M. and Kertbo, K., 2014. Exploring consumers' motivations to engage in
innovation through co-creation activities. European Journal of Marketing. 48(1/2). pp.147-
169.
Sheng, C.W. and Chen, M.C., 2013. Tourist experience expectations: questionnaire development
and text narrative analysis. International Journal of Culture, Tourism and Hospitality
Research. 7(1). pp.93-104.
Weed, M. and Bull, C., 2012. Sports tourism: Participants, policy and providers. Routledge.
Wei, W., Miao, L. and Huang, Z.J., 2013. Customer engagement behaviors and hotel responses.
International Journal of Hospitality Management. 33. pp.316-330.
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