Business Plan and Pitch for Spicy Treats in the Food and Beverage Industry

Individual Project

Table of Contents
Introduction....................................................................................................................... 3
Main Body.........................................................................................................................3
Industry Sector the Business Venture Operates......................................................................3
Co-creates value for customers through the integration of core aspects.....................................4
What the Business Venture Does..........................................................................................8
What Are the Key Challenges the Business Will Face............................................................9
How The Business Venture Meets The Needs of Its Market, Ie The Local Or International Need.
....................................................................................................................................... 11
Conclusion.......................................................................................................................13
References....................................................................................................................... 14

Introduction
Business is a separate legal entitle which contain various departmental factors and
functional unites like marketing, finance, human resources, operational and management
functional unites. It is determined that every company aspires to manage their business with
creative ideas in a competitive market. It is analysed that creating originality & creativity in the
industry aids in catching attention of consumers. This might help improve the competitor brand's
image in the marketplace (Barrow, Barrow and Brown, 2018). Market analysis is particularly
significant in this case since it allows them to boost their corporate or brand image in the minds
high-quality services to its clients based on their demands and desires. Current report based on a
marketing strategy wherein a fictitious company is picked. “Spicy treats” is a growing entrant
that main purpose is to improve its revenue and financial performance in the food and beverage
sector in the United Kingdom. The primary motive of this assessment is to prepare a business
plan and also design a business pitch so that it will make more possible for the company to
formulate a business in a successful manner. This report is divided into two parts in which first
part is all about business plan and second part will highlight the business pitch.
Main Body
Industry Sector the Business Venture Operates
In order to full fill the requirements of this report, a business plan is prepared in which
person is looking forward to prepare a business plan of a hotel and that will be come under the
“Food and Beverage Industry”. The main motive of this business venture is to establish a food
outlet in which owner of the hotel will offer innovative and delicious products in a healthier way.
The primary concern of the entrepreneur is to attract the customers and gain more clients so that
company will earn more profit and revenue. Entrepreneur knows very well the people mostly
love to eat fast and junk food and most of the people in UK enjoy pizza a lot so that main plan of
this new business is to come up with the delicious pizza and serve with the combination so other
delicious flavoured dishes like macaroni and pasta. The speciality of this hotel is serve

“ Pasta Loaded Pizza , Marconi Loaded Pizza and another variety of pizza which will attract the
customers. In order to maintain the requirements of the business plan, it is necessary for the
entrepreneur to focus on some functional unit of the company so that entrepreneur can
effectively create the value in front of customers and clients and gain more profitability.
Co-creates value for customers through the integration of core aspects
As per to create the more value of the “Spicy treats” , it is necessary for the entrepreneur
to focus on some core aspects which are related with the marketing , finance and operational
management. All these three core aspects will help to improve the effectiveness of the new
business plan that is “Spicy treats”. In order to enhance the value of the company, owner need to
focus on these aspects and maintain some specific factors which are involved in this aspects that
can helpful to maintain some effective factors like products, price, promotion, budget,
operational plan and another operational and management activities (Fichter and Tiemann,
2020). The explanation about all these core aspects are given below-
Marketing
In order to maintain the consideration of the marketing functional unit, it is necessary for
the business owner to take care about the products, price and promotional activities of the
company that will be “Spicy treats”. In context of the product line, The main speciality of this
hotel is “Pasta Loaded Pizza, Marconi Loaded Pizza and many others innovative and creative
pizzas. In case of the promotional activities, company will be utilise traditional and modern
promotional techniques like news papers, banner, outlets and social media channels like Face
book, Instagram, Youtube and many other which will helpful to reach among the customers. In
order to maintain the pricing policy of their business, business owner need to adopt specific
marketing and pricing strategies which can helpful to improve the customer base of the company
(Ford, 2020). The explanation about the marketing and pricing strategies in context of the “Spicy
treats” is given below -
Marketing & Pricing strategies - It is determined that promotion is one of the most significant
and also responsibilities for the improving brand image and brand loyalty since it may assist in