Sport Direct Operations and Ethics

The assignment discusses how Sport Direct can improve its operations using various leadership and management practices, including change management strategies. It emphasizes the importance of ethical values within the organization, promoting discrimination standards, motivation, and a workplace environment conducive to success.

Sport Direct Study

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Theories and models application within sports direct............................................................3
Role of management and leadership.......................................................................................4
Team working.........................................................................................................................5
Change process.......................................................................................................................6
Ethical and value based consideration....................................................................................6
Challenges..............................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Management and leadership both are considered as one of most essential factor for every
organisation because it allows to have long term development. By having an effective
consideration of diverse measures the issues can be resolved and lead to impressive level of
success. In this modernized and the globalized world, bringing the efficiency in the operations of
the company is very important and for that operations management is considered. In order to
have effective development of study the diverse factors are being considered such as team
working, leadership and other elements. Along with this, Sports Direct is being referred as an
organisation in order to have proper evaluation of concepts.
MAIN BODY
Theories and models application within sports direct
In addition to this, it can be said that there are number of theories which can be employed by
management of Sports Direct. Corporate governance is a practice which allows to improve the
sustainability and ensure that goals and objectives are being accomplished properly. It is a
mechanisms, processes which relates with the corporations control power. It means using such
practice the issues in terms of sustainability can be overcome in desired manner and lead to
impressive level of success (Reigeluth, 2013). By having an improved focus on the corporate
governance the business entity can focus on activities that balance interest of company as well as
stakeholders. It also assist in promoting ethical practice and ensure that key roles are being
accomplished in desired manner. Governance is referred as set of diverse rules and controls
which assist in improving the corporate behaviour. It is necessary to have consideration of
advisors and shareholders so that governance can lead to better integration. Work performance
and coordination can also be advanced in critical manner (Wise, 2010). It also helps in regular
monitoring and auditing of methods so that long term sustainability can be attained.
It is also significant for management of Sports Direct to have promotion of industrial
democracy and strategy. With an assistance of this, diverse measures can be taken into account
so that goals and objectives can be accomplished. New frameworks can be designed to ensure
that long term opportunities are being created. In addition to this, application of quality standards
is also a critical factor which can improve the overall performance (Valente, 2010). By having an
effective consideration of quality standards the service productivity can be advanced in critical
manner. It is necessary for management to have better compliance with the SA8000. It assist in

meeting long term opportunities and ensure about the sustainability. Moreover, standards in
respect to the supply chain has also been advanced in critical manner (Folas, 2009). In order to
have effective supply chain the business firm like Sports Direct can focus on standards like
synergy, standards, semantic, serialisation, synchronisation, sustainability and social. It assist in
improving the supply chain network so that goals and objectives can be accomplished. It has
been witnessed that council of supply chain standards so that long term opportunities can be
attained.
Role of management and leadership
It has been witnessed that every business firm needs to focus on management and leadership
so that key opportunities can be attained effectively. By having a consideration of such norms the
issues can be resolved. Also, number of factors within practice of Sports Direct can be promoted
at significant level (Mermelstein, 2011). Classification can be as building relationships, team
work, inspiration, motivation, etc. It has been witnessed that use of leadership and management
practice allows to have effective structural practice so that goals and objectives can be
accomplished. Moreover, the focus on planning, organising, staffing and directing are key
elements that promote business practice in ethical manner.
With an effective use of management and leadership practice the business firm like Sports
Direct has advanced its market size. It means the issues are being resolved in desired manner and
lead business to impressive level of success. By having an effective consideration of key
measures the issues can be resolved in desired manner. In addition to this, it can be said that
using leadership practice the organisation can easily create a better opportunities. It allows
managers to have involvement of the managers (Baddeley, 2012). It means the practice can be
advanced for critical effective operations. Issues can be identified which assist in performing
activities more frequent manner and lead to sustainable growth. Along with this, management
practice employed by the company assist in improving relevance of business. By having a
development of standards in terms of operations the overall practice can be studied in relevant
manner (Peterson and Bredow, 2009). Leadership development provider should take the time to
know the environment, culture and leadership strategy of organization. In this respect the
prioritising of activities is also a managerial strategy which assist in meeting performance
measures. Using such standards the competitive advantage has been gained in regard to have
sustainability.

Team working
Team work is referred as practice which allows to have better commitment towards work
practice so that goals and objectives can be accomplished. Along with this, it has been witnessed
that diverse standards of team work need to be promoted for sustainable practice. There are
diverse principles of team working which need to be referred by management. Teamwork is the
art of getting your team to work together effectively (Respaud, 2011). Only when all members
are having focus on specific area to have best outcome of the potential. In addition to this, using
team work policies the strong relationships can be framed under group process. Also,
establishment of group goals can also be taken into account for meeting key goals and objectives.
One of key principle of team work is to have improvement in participation, satisfaction,
learning and growth. Each team member must have specific role so that accountability of activity
can be well maintained in order to have sustainable development. It is also necessary for
management of Sport Direct to ensure that clear and effective communication is being taken into
account (Jonassen and Land, 2012). It allows to have long term opportunities so that goals and
objectives can be referred properly. In addition to this, it can be said that team performance can
be enhanced by having effective coordination with members so that sustainable values can be
attained. Use of methods like shared leadership is beneficial so that better opportunities can be
taken into account. Moreover, team leadership style also assist in improving the activities stage
by stage. It also helps in make sure that relationship with diverse members is well maintained.
Team working must be satisfied so that issues can be resolved and lead business to impressive
level of success. Each team member experiences learning/ growth from the team experience.
Using different kind of theories and styles of leadership the overall performance has been
advanced within Sport Direct. It has been witnessed that different leaderships can be used by
leader in order to manage the team work. In emergency situations the business firm can focus on
autocratic leadership so that goals and objectives can be accomplished. In this, any kind of
assistance from members are not required (Popovič, 2014). On the other hand, use of democratic
leadership is also significant when management has to take decisions for long term sustainability.
In this, participation and involvement of employees can be taken into account so that appropriate
standards can be well maintained. By having a continuous improvement in practice having
suggestions of employees the issues can be resolved. All team members are free to have
participation in discussion so that the best outcome can be attained.

Change process
It has been witnessed that change management practice is being employed by Sport Direct in
order to have effective application of change. In order to have effective promotion of change the
management of Sport Direct can focus on Lewins model of change. It assist in meeting standards
and ensure that goals and objectives are being accomplished (Reigeluth, 2013). There are three
key stages which are being followed by management of Sport Direct such as unfreeze, change
and freeze. By having an effective consideration of such norms the issues can be resolved in
desired manner. In initial stage the company tries to create a need of change so that employees
can have better understanding regarding requirement of change. By having an effective
consideration of key measures the management can have long term opportunities.
In addition to this, it has been noticed that needs must be analysed with help of
determination of survey and other methods. Along with this, communication need to be referred
regarding the strategies which are being framed for change management (Wise, 2010). It is
necessary to have effective sharing of plan information so that issues can be overcome.
Moreover, the implementation is being referred in the stage of freeze. By having a continuous
development in feedback system such issues can be overcome.
Ethical and value based consideration
It has been noticed that consideration of ethics and other values is essential for Sport Direct.
By having a consideration of ethics and values the overall performance of business can be
advanced in critical manner. It is also necessary for Sport Direct to have better understanding of
consequences regarding unethical organisational behaviour (Valente, 2010). If business entity is
not concerned in regard to integrity, honesty, charity and self-discipline then diverse issues can
be faced by management. Ethical values in context to kindness, truthfulness is necessary for
business firm because it helps in meeting performance standards.
If entity is not meeting the standards then it will impact the performance and brand image in
negative manner. It indicates that long term opportunities can be attained in significant manner.
Ethical considerations can be addressed at individual and at societal levels. Risk factor can also
be analysed in significant manner by understanding the ethical values (Folas, 2009). Sport Direct
must provide equalised facilities to employees so that performance and motivation can be
advanced. In addition to this, it has been noticed governance concern can also be improved
within work practice through promotion of values consideration.

Challenges
It has been witnessed that there are diverse ethical challenges which are faced by businesses.
If organisation like Sport Direct is not considering ethical values in appropriate manner then it
will impact the overall development in negative manner. Issues can be classified in diverse range
such as fundamental, diversity, decision making and compliance of government issues. It
indicates that ethical values has great relation with overall process of business (Mermelstein,
2011). For example, the compliance with government policies is not appropriate then it will
influence the brand image. It might also lead to legal issues which create a barrier in terms of
licencing and higher tax rates. Other than this, ethical conflicts can also create a barrier in terms
of decision making process.
If business firm is not having ethical values then it might be possible that decision making
will not have authentic reference of code of conducts. It indicates that overall effectiveness of
process will be influenced in regard to have sustainable development. It might create an
operational issues which will impact the workplace environment (Baddeley, 2012). All members
within organisation need to be treat in equal manner so that ethical code of conduct can also be
promoted. It has been witnessed that use of ethics code of conduct also assist in promoting
discrimination standards so that motivation can also be well maintained.
CONCLUSION
As per the above study, operations of Sport Direct can be advanced using number of
practices in terms of leadership and management. With an improved focus on change
management strategies the issues can be resolved so that sustainable opportunities can be
attained. It assist in meeting standards and ensure that goals and objectives are being
accomplished. It has been witnessed that different leaderships can be used by leader in order to
manage the team work. Using such standards and practice values the Sport Direct is also
maintaining the ethical valuation.

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